Research Services
Understanding your members is key to driving growth and delivering exceptional service. Cornerstone Research offers focus groups and member surveys that provide actionable insights into your members' (and potential members') needs, preferences, and behaviors.
Show your members you are listening! These valuable research tools can help you make informed decisions that align with your members’ expectations, ultimately boosting their loyalty and your credit union’s success.
Services
To provide the best mix of products and services for your members, you must understand your members’ financial goals. And how do you do that? You ask them. Focus groups provide a systematic and productive means of exploring the values, motivations, goals, and behavior that guide your members’ financial decisions.
Focus groups can help you:
- Understand what stimulates, as well as hinders, change among your members
- Discover how different groups (Millennials, for example) perceive your brand
- Investigate attitudes toward technology, potential products, or delivery channels
- Obtain potential solutions to current problems at your credit union
- Gain knowledge that can inform decision-making, strategic planning, and resource allocation
Through focus groups you can truly get to know your members and how you can meet their financial needs.
Our customized member surveys deliver valuable data specific to the questions you need answered. For example, we can obtain your members’ input regarding:
- PFI selection and defection decisions
- Borrowing patterns and preferences
- Customer service satisfaction
- Technology needs and concerns
- Pain points at your credit union
- Your market share for selected products and services
- Delivery channel preferences
- Viability of new services
- Millennial and Gen Z insights
- Net Promoter Score
We are Ready to Help
Contact Doug Foister at 800-442-5762, ext. 6496 for additional information and pricing.