From statistical summaries to community feedback and even comprehensive economic profiles, Cornerstone can expand your credit union's knowledge and wisdom through the sharing of extensive research. We devote a great amount of time to researching the environment for you, and reporting on it through studies, presentations, and white papers.
Contact Doug Foister at 800-442-5762, ext. 6477 for additional information and pricing.
Our customized member surveys deliver valuable data specific to the questions you need answered. For example, we can obtain your members’ input regarding:
Credit unions considering an expansion into a new geographic area require as much data as possible to understand their potential market. To assist with this need, Cornerstone offers the Site Selection Profile, a compilation of strategic information that will help credit unions determine whether a target area can accommodate a new branch or branches. To add perspective to the profiles, we include national and state-level data.
Typically, the Site Selection Profiles comprises three sections: dominant socio-economic and demographic characteristics, financial institution data, and relevant crime statistics. Each profile gives a detailed view of who resides in your areas of consideration and reveals the total number of businesses, employees, and annual payroll amounts by business sector.
To provide the best mix of products and services for your members, you must understand your members’ financial goals. And how do you do that? You ask them. Focus groups provide a systematic and productive means of exploring the values, motivations, goals, and behavior that guide your members’ financial decisions.
Focus groups can help you:
Through focus groups you can truly get to know your members and how you can meet their financial needs.