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Research Services
Primarily through custom member surveys and focus groups, Cornerstone provides marketing research to expand your understanding of the financial needs of your current as well as potential members.
We are Ready to Help
Contact Doug Foister at 800-442-5762, ext. 6477 for additional information and pricing.
Services
Customized Member Surveys
Our customized member surveys deliver valuable data specific to the questions you need answered. For example, we can obtain your members’ input regarding:
- PFI selection and defection decisions
- Borrowing patterns and preferences
- Customer service satisfaction
- Technology needs and concerns
- Pain points at your credit union
- Your market share for selected products and services
- Delivery channel preferences
- Viability of new services
- Millennial and Gen Z insights
- Net Promoter Score
Focus Groups
To provide the best mix of products and services for your members, you must understand your members’ financial goals. And how do you do that? You ask them. Focus groups provide a systematic and productive means of exploring the values, motivations, goals, and behavior that guide your members’ financial decisions.
Focus groups can help you:
- Understand what stimulates, as well as hinders, change among your members
- Discover how different groups (Millennials, for example) perceive your brand
- Investigate attitudes toward technology, potential products, or delivery channels
- Obtain potential solutions to current problems at your credit union
- Gain knowledge that can inform decision-making, strategic planning, and resource allocation
Through focus groups you can truly get to know your members and how you can meet their financial needs.