Cornerstone League

Research Services

From statistical summaries to community feedback and even comprehensive economic profiles, Cornerstone can expand your credit union's knowledge and wisdom through the sharing of extensive research. We devote a great amount of time to researching the environment for you, and reporting on it through studies, presentations, and white papers.

We are Ready to Help

Contact Doug Foister at 800-442-5762, ext. 6477 for additional information and pricing.


Customized Member Surveys

Our customized member surveys deliver valuable data specific to the questions you need answered. For example, we can obtain your members’ input regarding:

  • PFI selection and defection decisions
  • Borrowing patterns and preferences
  • Customer service satisfaction 
  • Technology needs and concerns
  • Pain points at your credit union
  • Your market share for selected products and services
  • Delivery channel preferences
  • Viability of new services
  • Millennial and Gen Z insights
  • Net Promoter Score

Site Selection Profiles

Credit unions considering an expansion into a new geographic area require as much data as possible to understand their potential market. To assist with this need, Cornerstone offers the Site Selection Profile, a compilation of strategic information that will help credit unions determine whether a target area can accommodate a new branch or branches. To add perspective to the profiles, we include national and state-level data.

Typically, the Site Selection Profiles comprises three sections: dominant socio-economic and demographic characteristics, financial institution data, and relevant crime statistics. Each profile gives a detailed view of who resides in your areas of consideration and reveals the total number of businesses, employees, and annual payroll amounts by business sector.

Focus Groups

To provide the best mix of products and services for your members, you must understand your members’ financial goals. And how do you do that? You ask them. Focus groups provide a systematic and productive means of exploring the values, motivations, goals, and behavior that guide your members’ financial decisions.

Focus groups can help you:

  • Understand what stimulates, as well as hinders, change among your members
  • Discover how different groups (Millennials, for example) perceive your brand
  • Investigate attitudes toward technology, potential products, or delivery channels
  • Obtain potential solutions to current problems at your credit union
  • Gain knowledge that can inform decision-making, strategic planning, and resource allocation

Through focus groups you can truly get to know your members and how you can meet their financial needs.