Primarily through custom member surveys and focus groups, Cornerstone provides marketing research to expand your understanding of the financial needs of your current as well as potential members.
Contact Doug Foister at 800-442-5762, ext. 6477 for additional information and pricing.
Our customized member surveys deliver valuable data specific to the questions you need answered. For example, we can obtain your members’ input regarding:
To provide the best mix of products and services for your members, you must understand your members’ financial goals. And how do you do that? You ask them. Focus groups provide a systematic and productive means of exploring the values, motivations, goals, and behavior that guide your members’ financial decisions.
Focus groups can help you:
Through focus groups you can truly get to know your members and how you can meet their financial needs.