Cornerstone League

Communicating the Credit Union Difference

Those of us within the credit union movement understand the impact credit unions have on their members. It is becoming vital that we learn to communicate the credit union difference and how we can uniquely serve our communities.

Cornerstone is providing the following resources to guide our credit unions in promoting that difference:


It's Time to Open Your Eyes to Credit Unions

Consumer awareness initiative

Credit Unions Care

"People Helping People" in action

CU Social Good

"Good news" credit union stories

Tools & Materials

Social Media Tools

Thoughtful pro-credit union messages and eye-catching graphics

Seven Cooperative Principles

Fundamental values and philosophies that guide credit unions and cooperatives