Cornerstone Advocacy

Grassroots Programs

“Most battles are won before they are ever fought.”

This quote, made famous by WWII General, George S. Patton, captures the idea behind ROAR.

Cornerstone's grassroots efforts derive power from the people - you! Thus, we seek to engage CEOs, legislative coordinators, and other staff with a strong interest in political discourse and action. We know from experience that lawmakers more readily listen to activists and advocates when their numbers are so large, lawmakers find it difficult to turn away. As united constituents, we can make a bigger impact together than we could as individuals.  

Join the Army of Advocates

While we often boast of the "millions of credit union members ready to respond" the reality is that unless we can back it up with grassroots action, our efforts ring hollow! It is for this reason that we urge you to be part of the Army of Advocates.

To join, sign up for alerts in the Action Center or text CORNERSTONE (in all caps) to 50457 and follow the link and instructions.

CUNA Member Activation Program

Get your members engaged in credit union advocacy.

Project Zip Code

Use combined data to get a clear picture of credit union strength.

Key Contacts

Build strong relationships with candidates and officials.

CEO Matching

Get connected with candidates and officials.

How does getting involved benefit my credit union?

Credit unions are highly regulated by state and federal governments. That means changes in laws and regulations can impact your credit union's operations, bottom line, and ability to serve members. So, if you want to have a say in your own industry and don’t want to let banks control your fate, getting politically engaged is critical.


For questions about grassroots, contact April Krause at 800-442-5762 ext. 6487.