Launched in 2019, the Open Your Eyes to a Credit Union® campaign – now known as Your Money Further – is a digital advertising campaign aimed at increasing consumer consideration of credit union membership. Targeting younger consumers via digital ads, the campaign has increased consideration by challenging two widely held myths about credit union membership: “I can't join” and “accessing my money may be hard.”
Since launching in 2019, Credit Union Awareness has successfully exceeded consumer consideration goals by 8 points. In 2022, YourMoneyFurther.com has gone from 3.5 million sessions to 13 million, which means more consumers are actively completing the consumer journey to the digital front doorstep of participating credit unions.
Your Money Further campaign participants receive benefits which can lead to greater digital visibility for their credit union, higher foot traffic, and an increase in membership. Other program benefits include: