Consumer Awareness Initiative
In 2019, Cornerstone went "all in" and joined CUNA's "Open Your Eyes" Consumer Awareness Initiative, a cutting-edge tech- and research-driven consumer awareness effort. In 2017 and 2019, we delivered a consumer awareness initiative that was 100 percent digital, targeting consumers 18-34 years old who had yet to open their eyes to credit unions across the Cornerstone footprint.
Since then, Cornerstone has worked closely with CUNA, helping targeted audiences open their eyes to credit unions, one state at a time.
Benefits of "Open Your Eyes"
The benefits of "Open Your Eyes" to Cornerstone's credit unions are numerous. The scale, potential impact, and commitment to a singular voice and single message are the driving forces behind Cornerstone’s ardent support of this initiative.
- Regional advertising and communications programs will help debunk the myths that prevent consumers from considering credit unions.
- An updated image for credit unions in a rapidly changing financial services marketplace
- Alignment of coherent messages seen and heard by consumers wherever they are in the country implicitly suggests a far-reaching and consistent offer from a national network of financial service providers that put their members first.
- Access to creative content, research briefings, and other material credit unions can employ in their own marketing programs to build market share.
What is "Open Your Eyes?"
Open Your Eyes to a Credit Union® is a digital advertising initiative aimed at increasing consumer consideration of membership in credit unions. Research shows that consumers knew about credit unions (98 percent of Americans have heard of a credit union), but that 72 percent weren't likely to consider membership in one. Open Your Eyes aims to increase consideration by overcoming two widely held myths about membership:
- I can't join
- Accessing my money may be hard
"Open Your Eyes" Supporters in the Cornerstone Region
Arkansas
- Alcoa Community FCU
- Arkansas Best FCU
- Cooperative Extension Service FCU
- Dillard's FCU
- Hurricane Creek FCU
- Pine FCU
- Priority FCU
- Subiaco FCU
- Success FCU
- UP Arkansas FCU
Oklahoma
- Allegiance CU
- Arbuckle FCU
- Central Oklahoma FCU
- Cherokee Strip CU
- Communication FCU
- First Family FCU
- Muskogee FCU
- Oklahoma Central CU
- Oklahoma's CU
- True Sky CU
- TTCU FCU
- WEOKIE FCU
- Western Sun FCU
Texas
- 1st University CU
- A New Direction CU
- A+ FCU
- Allied FCU
- American Airlines FCU
- AMOCO FCU
- Amplify CU
- Baylor Health Care System CU
- Beacon FCU
- Bivins FCU
- Border FCU
- Caprock FCU
- Caprock Santa Fe CU
- Common Cents CU
- Community Resource CU
- Complex Community FCU
- Corner Stone CU
- Doches CU
- El Paso Area Teachers FCU
- Energy Capital CU (Houston)
- First Class American CU
- First Service CU
- Fort Worth City CU
- GENCO FCU
- Hockley Co School Emp CU
- Houston Highway CU
- InvesTex CU
- JSC FCU
- KBR Heritage CU
- Linkage CU
- MCT CU
- Members CU
- Members Trust of the SW FCU
- MemberSource CU
- Memorial CU
- Metro Medical CU
- Mid-Tex FCU
- My CU
- NE Panhandle Teachers CU
- Neighborhood CU
- Prestige Community CU
- PrimeWay FCU
- Randolph-Brooks FCU
- Resource One CU
- Sabine FCU
- San Angelo FCU
- Select FCU
- Shared Resources CU
- Smart Financial CU
- Southland FCU
- Southwest 66 CU
- Southwest Financial FCU
- Space City CU
- Tarrant County's CU
- Texas Assn. of Professionals FCU
- Texas Health CU
- Texas Tech FCU
- Texas Telcom FCU
- Texas Trust CU
- The People's FCU
- Transtar FCU
- University FCU
- Victoria FCU
- Wichita Falls FCU
Ready to Help Open Consumers’ Eyes?
Together, we can help match more consumers to their best financial partner - credit unions.
Cornerstone and CUNA have a funding model in place that allows credit unions to contribute $1 per member or any amount that fits within the credit union’s budget. Every credit union’s support for the campaign is vital to the campaign’s success and we will accept all contributions that credit unions can make. For credit unions under $100 million in assets, we request a $1,000 contribution.
Contact Cornerstone Director of Communications & Media Relations Tanya Dittberner to learn how you can begin participating today.