In 2019, Cornerstone went "all in" and joined CUNA's "Open Your Eyes" Consumer Awareness Initiative, a cutting-edge tech- and research-driven consumer awareness effort. In 2017 and 2019, we delivered a consumer awareness initiative that was 100 percent digital, targeting consumers 18-34 years old who had yet to open their eyes to credit unions across the Cornerstone footprint.
Since then, Cornerstone has worked closely with CUNA, helping targeted audiences open their eyes to credit unions, one state at a time.
The benefits of "Open Your Eyes" to Cornerstone's credit unions are numerous. The scale, potential impact, and commitment to a singular voice and single message are the driving forces behind Cornerstone’s ardent support of this initiative.
Open Your Eyes to a Credit Union® is a digital advertising initiative aimed at increasing consumer consideration of membership in credit unions. Research shows that consumers knew about credit unions (98 percent of Americans have heard of a credit union), but that 72 percent weren't likely to consider membership in one. Open Your Eyes aims to increase consideration by overcoming two widely held myths about membership:
Together, we can help match more consumers to their best financial partner - credit unions.
Cornerstone and CUNA have a funding model in place that allows for credit unions to contribute the lesser of two amounts - $1 per member or asset-based funding tiers - for 2019-2021.
Contact Cornerstone Director of Communications & Media Relations Tanya Dittberner to learn how you can begin participating today.