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Cornerstone League

Pinnacle Awards

Pinnacle Awards

Pinnacle Award Winners

In this time of COVID-19 and stay-at-home orders, the Cornerstone Marketing and Business Development Council was not able to honor the 2020 Pinnacle Awards winners in person with a champagne toast, so they did the next best thing. They put together an entertaining awards video, recognizing the 66 winners.

The following credit unions received Pinnacle Awards for their achievements in marketing and business development: 

   

Credit Union

Award Category

Asset Category

Unity One Credit Union

Brand awareness

$101-$400 million

Tinker Federal Credit Union

Brand awareness

Greater than $1 billion

Tinker Federal Credit Union

Business/SEG/community development

Greater than $1 billion

Neches Federal Credit Union

Business/SEG/community development

$401 million-$1 billion

Neighborhood Credit Union

Card design

$401 million-$1 billion

Unity One Credit Union

Card design

$101-$400 million

Alcoa Community Federal Credit Union

Complete campaign

Less than $100 million

Neches Federal Credit Union

Complete campaign

$401 million-$1 billion

MemberSource Credit Union

Complete campaign

$101-$400 million

Neighborhood Credit Union

Digital marketing

$401 million-$1 billion

Union Square Credit Union

Digital marketing

$101-$400 million

Alcoa Community Federal Credit Union

Digital marketing

Less than $100 million

GENCO Federal Credit Union

Direct mail

$101-$400 million

Alcoa Community Federal Credit Union

Direct mail

Less than $100 million

Neches Federal Credit Union

Direct mail

$401 million-$1 billion

Tinker Federal Credit Union

Financial education

Greater than $1 billion

Tarrant County's

Financial education

Less than $100 million

Education First Federal Credit Union

Financial education

$401 million-$1 billion

Union Square Credit Union

Internal marketing

$101-$400 million

Red River Credit Union

Internal marketing

Greater than $1 billion

PrimeWay Federal Credit Union

Internal marketing

$401 million-$1 billion

GENCO Federal Credit Union

Logos

$101-$400 million

PrimeWay Federal Credit Union

Logos

$401 million-$1 billion

Neighborhood Credit Union

Membership marketing

$401 million-$1 billion

Unity One Credit Union

Membership marketing

$101-$400 million

TTCU Federal Credit Union

Membership marketing

Greater than $1 billion

Texoma Community Credit Union

Newsletter

$101-$400 million

Alcoa Community Federal Credit Union

Newsletter

Less than $100 million

Red River Credit Union

Newsletter

Greater than $1 billion

Union Square Credit Union

Outdoor advertising

$101-$400 million

Alcoa Community Federal Credit Union

Outdoor advertising

Less than $100 million

Red River Credit Union

Outdoor advertising

Greater than $1 billion

Unity One Credit Union

Print advertising

$101-$400 million

Red River Credit Union

Print advertising

Greater than $1 billion

AMOCO Federal Credit Union

Print advertising

$401 million-$1 billion

Union Square Credit Union

Public relations/community involvement

$101-$400 million

Neches Federal Credit Union

Public relations/community involvement

$401 million-$1 billion

Houston Metropolitan Federal Credit Union

Public relations/community involvement

Less than $100 million

Sabine Federal Credit Union

Radio advertising

$101-$400 million

GENCO Federal Credit Union

Television advertising

$101-$400 million

TTCU Federal Credit Union

Television advertising

Greater than $1 billion

Union Square Credit Union

Retail merchandising

$101-$400 million

Alcoa Community Federal Credit Union

Retail merchandising

Less than $100 million

Neches Federal Credit Union

Retail merchandising

$401 million-$1 billion

Union Square Credit Union

Segmented or targeted marketing

$101-$400 million

TTCU Federal Credit Union

Segmented or targeted marketing

Greater than $1 billion

Texoma Community Credit Union

Social media

$101-$400 million

Alcoa Community Federal Credit Union

Social media

Less than $100 million

Neches Federal Credit Union

Social media

$401 million-$1 billion

Texas Trust Credit Union

Social media

Greater than $1 billion

Cy-Fair Federal Credit Union

Special events

$101-$400 million

Education First Federal Credit Union

Special events

$401 million-$1 billion

TTCU Federal Credit Union

Special events

Greater than $1 billion

Neighborhood Credit Union

Website/landing page

$400 million-$1 billion

Tinker Federal Credit Union

Website/landing page

Greater than $1 billion

America's Credit Union

Website/landing page

$101-$400 million

Cy-Fair Federal Credit Union

Annual reports

$101-$400 million

TTCU Federal Credit Union

Annual reports

Greater than $1 billion

Cooperative Teachers Credit Union

Video (commercial)—single

$101 million-$400 million

Tinker Federal Credit Union

Video (commercial)—single

Greater than $1 billion

Neches Federal Credit Union

Video (commercial)—single

$401 million-$1 billion

Neches Federal Credit Union

Video (commercial)—series

$401 million-$1 billion

Union Square Credit Union

Video (noncommercial)—single

$101-$400 million

Neches Federal Credit Union

Video (noncommercial)—single

$401 million-$1 billion

Tinker Federal Credit Union

Video (noncommercial)—single

Greater than $1 billion

Beacon Federal Credit Union

Video (noncommercial)—series

$101-$400 million

  
Cornerstone League offers its sincere thanks to the credit unions and employees who participated, and we are especially pleased to congratulate these distinguished award winners.