Pinnacle Awards
Pinnacle Award Winners
The Pinnacle Awards recognize credit unions and their staff for their special skills, innovation, time, and resources in more than 20 categories from advertising campaigns to social media and everything in-between.
Award winners were selected by a diverse panel of judges based on the achievements of the campaigns.
The following credit unions received Pinnacle Awards for their achievements in marketing and business development:
Award Category | Credit Union | Asset Category |
| Complete Campaign | Alcoa Community Federal Credit Union | Less than $100M |
| Direct Mail | Alcoa Community Federal Credit Union | Less than $100M |
| Digital Marketing | Alcoa Community Federal Credit Union | Less than $100M |
| Newsletter | Alcoa Community Federal Credit Union | Less than $100M |
| Radio Advertising | Alcoa Community Federal Credit Union | Less than $100M |
| Retail Merchandising | Alcoa Community Federal Credit Union | Less than $100M |
| Social Media | Alcoa Community Federal Credit Union | Less than $100M |
| Segmented or Targeted Marketing | Allegiance Credit Union | $101-$400M |
| Video (Non-Commercial) - Single | Allegiance Credit Union | $101-$400M |
| Crisis Management | Beacon Federal | $101-$400M |
| Social Media | Beacon Federal | $101-$400M |
| Video (Non-Commercial) - Series | Beacon Federal | $101-$400M |
| Annual Reports | Cy-Fair Federal Credit Union | $101-$400M |
| Complete Campaign | Cy-Fair Federal Credit Union | $101-$400M |
| Print Advertising | Cy-Fair Federal Credit Union | $101-$400M |
| Internal Marketing | Education Credit Union | $101-$400M |
| Newsletter | Education Credit Union | $101-$400M |
| Video (Commercial) - Single | Education Credit Union | $101-$400M |
| Complete Campaign | Education First FCU | $401M-$1B |
| Public Relations/Community Involvement | Education First FCU | $401M-$1B |
| Brand Awareness | GENCO FCU | $101-$400M |
| Direct Mail | GENCO FCU | $101-$400M |
| Logos | GENCO FCU | $101-$400M |
| Retail Merchandising | GENCO FCU | $101-$400M |
| Crisis Management | Houston Highway Credit Union | Less than $100M |
| Video (Non-Commercial) - Series | Houston Highway Credit Union | Less than $100M |
| Business/SEG/Community Development | Neches FCU | $401M-$1B |
| Brand Awareness | Neches FCU | $401M-$1B |
| Logos | Neches FCU | $401M-$1B |
| Retail Merchandising | Neches FCU | $401M-$1B |
| Segmented or Targeted Marketing | Neches FCU | $401M-$1B |
| Social Media | Neches FCU | $401M-$1B |
| Special Events | Neches FCU | $401M-$1B |
| Video (Commercial) - Single | Neches FCU | $401M-$1B |
| Video (Non-Commercial) - Single | Neches FCU | $401M-$1B |
| Direct Mail | Neighborhood Credit Union | $401M-$1B |
| Digital Marketing | Neighborhood Credit Union | $401M-$1B |
| Membership Marketing | Neighborhood Credit Union | $401M-$1B |
| Newsletter | Neighborhood Credit Union | $401M-$1B |
| Crisis Management | PrimeWay Federal Credit Union | $401M-$1B |
| Video (Non-Commercial) - Series | PrimeWay Federal Credit Union | $401M-$1B |
| Outdoor Advertising | Southwest 66 Credit Union | Less than $100M |
| Website/Landing Page | Southwest 66 Credit Union | Less than $100M |
| Website/Landing Page | Texas Bay Credit Union | $401M-$1B |
| Crisis Management | Texas Trust Credit Union | Greater than $1B |
| Direct Mail | Texas Trust Credit Union | Greater than $1B |
| Internal Marketing | Texas Trust Credit Union | Greater than $1B |
| Card Design | Texoma Community Credit Union | $101-$400M |
| Outdoor Advertising | Texoma Community Credit Union | $101-$400M |
| Public Relations/Community Involvement | Texoma Community Credit Union | $101-$400M |
| Special Events | Texoma Community Credit Union | $101-$400M |
| Television Advertising | Texoma Community Credit Union | $101-$400M |
| Video (Commercial) - Series | Texoma Community Credit Union | $101-$400M |
| Brand Awareness | Tinker Federal Credit Union | Greater than $1B |
| Financial Education | Tinker Federal Credit Union | Greater than $1B |
| Outdoor Advertising | Tinker Federal Credit Union | Greater than $1B |
| Retail Merchandising | Tinker Federal Credit Union | Greater than $1B |
| Video (Commercial) - Single | Tinker Federal Credit Union | Greater than $1B |
| Video (Non-Commercial) - Single | Tinker Federal Credit Union | Greater than $1B |
| Card Design | True Sky Credit Union | $401M-$1B |
| Annual Reports | TTCU Federal Credit Union | Greater than $1B |
| Complete Campaign | TTCU Federal Credit Union | Greater than $1B |
| Membership Marketing | TTCU Federal Credit Union | Greater than $1B |
| Public Relations/Community Involvement | TTCU Federal Credit Union | Greater than $1B |
| Segmented or Targeted Marketing | TTCU Federal Credit Union | Greater than $1B |
| Social Media | TTCU Federal Credit Union | Greater than $1B |
| Special Events | TTCU Federal Credit Union | Greater than $1B |
| Television Advertising | TTCU Federal Credit Union | Greater than $1B |
| Annual Reports | Unity One Credit Union | $101-$400M |
| Website/Landing Page | Western Sun Federal Credit Union | $101-$400M |
Cornerstone League offers its sincere thanks to the credit unions and employees who participated, and we are especially pleased to congratulate these distinguished award winners.