Cornerstone League

Pinnacle Awards

Pinnacle Awards

Pinnacle Award Winners

The Pinnacle Awards recognize credit unions and their staff for their special skills, innovation, time, and resources in more than 20 categories from advertising campaigns to social media and everything in-between.  

Award winners were selected by a diverse panel of judges based on the achievements of the campaigns.  

The following credit unions received Pinnacle Awards for their achievements in marketing and business development: 

Award Category

Credit Union

Asset Category

Complete CampaignAlcoa Community Federal Credit UnionLess than $100M
Direct MailAlcoa Community Federal Credit UnionLess than $100M
Digital MarketingAlcoa Community Federal Credit UnionLess than $100M
NewsletterAlcoa Community Federal Credit UnionLess than $100M
Radio AdvertisingAlcoa Community Federal Credit UnionLess than $100M
Retail MerchandisingAlcoa Community Federal Credit UnionLess than $100M
Social MediaAlcoa Community Federal Credit UnionLess than $100M
Segmented or Targeted MarketingAllegiance Credit Union$101-$400M
Video (Non-Commercial) - SingleAllegiance Credit Union$101-$400M
Crisis ManagementBeacon Federal$101-$400M
Social MediaBeacon Federal$101-$400M
Video (Non-Commercial) - SeriesBeacon Federal$101-$400M
Annual ReportsCy-Fair Federal Credit Union$101-$400M
Complete CampaignCy-Fair Federal Credit Union$101-$400M
Print AdvertisingCy-Fair Federal Credit Union$101-$400M
Internal MarketingEducation Credit Union$101-$400M
NewsletterEducation Credit Union$101-$400M
Video (Commercial) - SingleEducation Credit Union$101-$400M
Complete CampaignEducation First FCU$401M-$1B
Public Relations/Community InvolvementEducation First FCU$401M-$1B
Brand AwarenessGENCO FCU$101-$400M
Direct MailGENCO FCU$101-$400M
LogosGENCO FCU$101-$400M
Retail MerchandisingGENCO FCU$101-$400M
Crisis ManagementHouston Highway Credit UnionLess than $100M
Video (Non-Commercial) - SeriesHouston Highway Credit UnionLess than $100M
Business/SEG/Community DevelopmentNeches FCU$401M-$1B
Brand AwarenessNeches FCU$401M-$1B
LogosNeches FCU$401M-$1B
Retail MerchandisingNeches FCU$401M-$1B
Segmented or Targeted MarketingNeches FCU$401M-$1B
Social MediaNeches FCU$401M-$1B
Special EventsNeches FCU$401M-$1B
Video (Commercial) - SingleNeches FCU$401M-$1B
Video (Non-Commercial) - SingleNeches FCU$401M-$1B
Direct MailNeighborhood Credit Union$401M-$1B
Digital MarketingNeighborhood Credit Union$401M-$1B
Membership MarketingNeighborhood Credit Union$401M-$1B
NewsletterNeighborhood Credit Union$401M-$1B
Crisis ManagementPrimeWay Federal Credit Union$401M-$1B
Video (Non-Commercial) - SeriesPrimeWay Federal Credit Union$401M-$1B
Outdoor AdvertisingSouthwest 66 Credit UnionLess than $100M
Website/Landing PageSouthwest 66 Credit UnionLess than $100M
Website/Landing PageTexas Bay Credit Union$401M-$1B
Crisis ManagementTexas Trust Credit UnionGreater than $1B
Direct MailTexas Trust Credit UnionGreater than $1B
Internal MarketingTexas Trust Credit UnionGreater than $1B
Card DesignTexoma Community Credit Union$101-$400M
Outdoor AdvertisingTexoma Community Credit Union$101-$400M
Public Relations/Community InvolvementTexoma Community Credit Union$101-$400M
Special EventsTexoma Community Credit Union$101-$400M
Television AdvertisingTexoma Community Credit Union$101-$400M
Video (Commercial) - SeriesTexoma Community Credit Union$101-$400M
Brand AwarenessTinker Federal Credit UnionGreater than $1B
Financial EducationTinker Federal Credit UnionGreater than $1B
Outdoor AdvertisingTinker Federal Credit UnionGreater than $1B
Retail MerchandisingTinker Federal Credit UnionGreater than $1B
Video (Commercial) - SingleTinker Federal Credit UnionGreater than $1B
Video (Non-Commercial) - SingleTinker Federal Credit UnionGreater than $1B
Card DesignTrue Sky Credit Union$401M-$1B
Annual ReportsTTCU Federal Credit UnionGreater than $1B
Complete CampaignTTCU Federal Credit UnionGreater than $1B
Membership MarketingTTCU Federal Credit UnionGreater than $1B
Public Relations/Community InvolvementTTCU Federal Credit UnionGreater than $1B
Segmented or Targeted MarketingTTCU Federal Credit UnionGreater than $1B
Social MediaTTCU Federal Credit UnionGreater than $1B
Special EventsTTCU Federal Credit UnionGreater than $1B
Television AdvertisingTTCU Federal Credit UnionGreater than $1B
Annual ReportsUnity One Credit Union$101-$400M
Website/Landing PageWestern Sun Federal Credit Union$101-$400M

Cornerstone League offers its sincere thanks to the credit unions and employees who participated, and we are especially pleased to congratulate these distinguished award winners.