Pinnacle Awards
Pinnacle Award Winners
In this time of COVID-19 and stay-at-home orders, the Cornerstone Marketing and Business Development Council was not able to honor the 2020 Pinnacle Awards winners in person with a champagne toast, so they did the next best thing. They put together an entertaining awards video, recognizing the 66 winners.The following credit unions received Pinnacle Awards for their achievements in marketing and business development:
Credit Union | Award Category | Asset Category |
Unity One Credit Union | Brand awareness | $101-$400 million |
Tinker Federal Credit Union | Brand awareness | Greater than $1 billion |
Tinker Federal Credit Union | Business/SEG/community development | Greater than $1 billion |
Neches Federal Credit Union | Business/SEG/community development | $401 million-$1 billion |
Neighborhood Credit Union | Card design | $401 million-$1 billion |
Unity One Credit Union | Card design | $101-$400 million |
Alcoa Community Federal Credit Union | Complete campaign | Less than $100 million |
Neches Federal Credit Union | Complete campaign | $401 million-$1 billion |
MemberSource Credit Union | Complete campaign | $101-$400 million |
Neighborhood Credit Union | Digital marketing | $401 million-$1 billion |
Union Square Credit Union | Digital marketing | $101-$400 million |
Alcoa Community Federal Credit Union | Digital marketing | Less than $100 million |
GENCO Federal Credit Union | Direct mail | $101-$400 million |
Alcoa Community Federal Credit Union | Direct mail | Less than $100 million |
Neches Federal Credit Union | Direct mail | $401 million-$1 billion |
Tinker Federal Credit Union | Financial education | Greater than $1 billion |
Tarrant County's | Financial education | Less than $100 million |
Education First Federal Credit Union | Financial education | $401 million-$1 billion |
Union Square Credit Union | Internal marketing | $101-$400 million |
Red River Credit Union | Internal marketing | Greater than $1 billion |
PrimeWay Federal Credit Union | Internal marketing | $401 million-$1 billion |
GENCO Federal Credit Union | Logos | $101-$400 million |
PrimeWay Federal Credit Union | Logos | $401 million-$1 billion |
Neighborhood Credit Union | Membership marketing | $401 million-$1 billion |
Unity One Credit Union | Membership marketing | $101-$400 million |
TTCU Federal Credit Union | Membership marketing | Greater than $1 billion |
Texoma Community Credit Union | Newsletter | $101-$400 million |
Alcoa Community Federal Credit Union | Newsletter | Less than $100 million |
Red River Credit Union | Newsletter | Greater than $1 billion |
Union Square Credit Union | Outdoor advertising | $101-$400 million |
Alcoa Community Federal Credit Union | Outdoor advertising | Less than $100 million |
Red River Credit Union | Outdoor advertising | Greater than $1 billion |
Unity One Credit Union | Print advertising | $101-$400 million |
Red River Credit Union | Print advertising | Greater than $1 billion |
AMOCO Federal Credit Union | Print advertising | $401 million-$1 billion |
Union Square Credit Union | Public relations/community involvement | $101-$400 million |
Neches Federal Credit Union | Public relations/community involvement | $401 million-$1 billion |
Houston Metropolitan Federal Credit Union | Public relations/community involvement | Less than $100 million |
Sabine Federal Credit Union | Radio advertising | $101-$400 million |
GENCO Federal Credit Union | Television advertising | $101-$400 million |
TTCU Federal Credit Union | Television advertising | Greater than $1 billion |
Union Square Credit Union | Retail merchandising | $101-$400 million |
Alcoa Community Federal Credit Union | Retail merchandising | Less than $100 million |
Neches Federal Credit Union | Retail merchandising | $401 million-$1 billion |
Union Square Credit Union | Segmented or targeted marketing | $101-$400 million |
TTCU Federal Credit Union | Segmented or targeted marketing | Greater than $1 billion |
Texoma Community Credit Union | Social media | $101-$400 million |
Alcoa Community Federal Credit Union | Social media | Less than $100 million |
Neches Federal Credit Union | Social media | $401 million-$1 billion |
Texas Trust Credit Union | Social media | Greater than $1 billion |
Cy-Fair Federal Credit Union | Special events | $101-$400 million |
Education First Federal Credit Union | Special events | $401 million-$1 billion |
TTCU Federal Credit Union | Special events | Greater than $1 billion |
Neighborhood Credit Union | Website/landing page | $400 million-$1 billion |
Tinker Federal Credit Union | Website/landing page | Greater than $1 billion |
America's Credit Union | Website/landing page | $101-$400 million |
Cy-Fair Federal Credit Union | Annual reports | $101-$400 million |
TTCU Federal Credit Union | Annual reports | Greater than $1 billion |
Cooperative Teachers Credit Union | Video (commercial)—single | $101 million-$400 million |
Tinker Federal Credit Union | Video (commercial)—single | Greater than $1 billion |
Neches Federal Credit Union | Video (commercial)—single | $401 million-$1 billion |
Neches Federal Credit Union | Video (commercial)—series | $401 million-$1 billion |
Union Square Credit Union | Video (noncommercial)—single | $101-$400 million |
Neches Federal Credit Union | Video (noncommercial)—single | $401 million-$1 billion |
Tinker Federal Credit Union | Video (noncommercial)—single | Greater than $1 billion |
Beacon Federal Credit Union | Video (noncommercial)—series | $101-$400 million |
Cornerstone League offers its sincere thanks to the credit unions and employees who participated, and we are especially pleased to congratulate these distinguished award winners.