CU Members Mortgage launches new mortgage intelligence tool on cumembers.com

CU Members Mortgage launched a new mortgage intelligence tool on cumembers.com to include innovative mortgage analytics and enhanced features that will enrich the credit union mortgage professional’s experience and help them strategically grow their mortgage department. 

The new interactive business intelligence tool analyzes a wide range of mortgage data. It provides a comprehensive look at the pipeline for each individual credit union and guides them through easily understandable charts and graphs to distinguish achievements and help prioritize goals. It includes data analysis of historical data such as originated, funded, and closed loans, but it also includes current data analysis of the pipeline by status, locks, prequalifications, and even cancelled and denied loans.

Along with the new business intelligence tool, the cumembers.com website has undergone an extensive overhaul. The website now features a slick new design with mobile-friendly capabilities, easier navigation, single sign-on access, new pages with more resources, and so much more.

“CU Members is a big advocate for business intelligence analysis,” said Steve Hewins, senior vice president, CU Members Mortgage. “We’ve implemented new tools internally that have propelled us forward into a new world of mortgage strategy, and we now invite our partners to take a look at our new business intelligence tool created with their needs in mind and see how data can push them to the next level. It’s a fantastic resource that takes credit union mortgage lending solutions to a higher level in a very competitive mortgage market.”

The new website is available at www.cumembers.com, and the business intelligence tool is available within the exclusive pages for each CU Members credit union partner. For an inside look at what’s available for partners, email marketing@homeloancu.com.

CU Members Mortgage is an endorsed business partner of Credit Union Resources, Inc., a wholly owned subsidiary of Cornerstone Credit Union League.