Celebrating excellence: 2024 Pinnacle Award winners

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The results are in, and it’s time to unveil the winners of the 2024 Pinnacle Awards. Presented by Cornerstone's Marketing and Business Development Council, these awards shine a spotlight on the exceptional skills, innovative thinking, and dedicated efforts of credit union staff who have propelled successful marketing campaigns to new heights. 
 
The Pinnacle Award winners were recognized at the IMPACT: Cornerstone Annual Meeting and represent a wide range of categories, including Annual Reports, Digital Marketing, Newsletters, and many more, showcasing the spectrum of creativity and strategic acumen in our community. 

And the winners are…

Annual Report 

• Meritrust Credit Union 
• Cy-Fair Federal Credit Union 
• Southwest 66 Credit Union 
  

Brand Awareness 

• Neches FCU 
• Tinker Federal Credit Union 
• Unity One 
  

Business Development 

• Neches FCU 
• Tinker Federal Credit Union 
  

Card Design 

• TTCU Federal Credit Union 
• Cy-Fair Federal Credit Union 
• Priority Trust Credit Union 
  

Complete Campaign 

• Sabine Federal Credit Union Marketing Team 
• Credit Union of America 
• Rave Financial 
• Unity One Credit Union 
  

Digital Marketing 

• Credit Union of America 
• Unity One Credit Union 
• Neches Federal Credit Union 
  

Direct Mail 

• Southwest Financial Federal Credit Union 
• Unity One Credit Union 
• Meritrust Credit Union 
  

Financial Education 

• Tinker Federal Credit Union  
• Neches Federal Credit Union 
  

Internal Marketing 

• Meritrust Credit Union 
• Greater Texas Credit Union 
• GENCO Federal Credit Union 
  

Logos 

• Texoma Federal Credit Union 
• Priority Trust Credit Union 
• Rave Financial 
• Neches Federal Credit Union 
  

Membership Marketing 

• Southwest 66 Credit Union 
• TTCU Federal Credit Union 
• Unity One Credit Union 
• Neches Federal Credit Union 
  

Credit Union Newsletter 

• Southwest 66 Credit Union 
  

Outdoor Advertising 

• Western Sun Federal Credit Union 
• Meritrust Credit Union 
• Unity One Credit Union 
• Neches Federal Credit Union 
  

Print Advertising 

• Cy-Fair Federal Credit Union 
  

Public Relations/Community Involvement 

• TTCU Federal Credit Union 
• Greater Texas Credit Union
• Texas Trust Credit Union 
• White Eagle Credit Union 
• Education First FCU 
  

Radio Advertising 

• Western Sun Federal Credit Union 
• GENCO Federal Credit Union 
  

Retail Merchandising 

• AMOCO Federal Credit Union 
• Meritrust Credit Union 
  

Segmented/Targeted Marketing 

• Neches Federal Credit Union 
• Tinker Federal Credit Union 
• Unity One Credit Union 
  

Social Media 

• Cy-Fair Federal Credit Union 
• Credit Union of America 
  

Special Event 

• Rave Financial 
• Cy-Fair Federal Credit Union 
• Texas Trust Credit Union 
  

TV Ad 

• TTCU Federal Credit Union 
• Aggieland Credit Union 
• Cy-Fair Federal Credit Union 
  

Video Commercial (Series) 

• Oklahoma Central Credit Union 
• Western Sun Federal Credit Union 
  

Video Commercial (Single) 

• Credit Union of America 
• Neches Federal Credit Union 
• GENCO Federal Credit Union 
• Western Sun Federal Credit Union 
  

Video Non-Commercial (Series) 

• TTCU Federal Credit Union 
  

Video Non-Commercial (Single) 

• Tinker Federal Credit Union 
• Neches Federal Credit Union 
• Rave Financial 
  

Website 

• Education First FCU
• Priority Trust Credit Union 
• Meritrust Credit Union 
• Greater Texas Credit Union 
  

Cornerstone League is proud to celebrate the accomplishments of these outstanding individuals and teams whose work exemplifies excellence in marketing and business development and significantly contributes to the growth and success of the credit union movement. Congratulations, all! 

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