Credit union employees advance in the movement

At Cornerstone League, we’re proud of our members’ professional advancements and milestones. We take pleasure in posting significant news. We also memorialize individuals who have contributed greatly to the credit union movement.

Jason Endsley joins Greater Texas to oversee, expand payment services

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Austin-based Greater Texas Credit Union has added seasoned payments professional Jason Endsley to its management team as vice president, payments strategy and operations.

Endsley has been successfully managing card payment programs for 20 years. He has extensive experience in the consumer banking industry, commercial card operations, and government card payment services.

For the past eight years, Endsley oversaw card operations and strategy at University Federal Credit Union. Under his leadership, the card portfolio realized tremendous revenue growth. By modernizing its payments program, improving operational efficiency, and executing innovations, the credit union became a top 100 Visa card issuer in North America.

Endsley is proficient in the spectrum of card services and today’s modern payment solutions such as account-to-account and person-to-person payment solutions and related operations.

“We are looking to Jason to enhance, optimize, and grow our payment services,” said Lisa Back, CFO of Greater Texas Credit Union. “He will be instrumental in leading us to identify and implement new strategies to strengthen our card and payment offerings, which will positively impact members’ everyday transactional experience. That is part of our mission, to deliver the best banking experience ever.”

Endsley has a bachelor’s degree in psychology from the University of Texas at San Antonio. He is also a youth sports coach for the YMCA where he helps young athletes develop skills and foster a passion for doing their best and achieving success.

Tinker FCU positions two new assistant vice presidents

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The largest credit union in Oklahoma, Tinker Federal Credit Union, has positioned two aspiring leaders on its management team: Sarah Roberts and Brent Coffman.

Sarah Roberts, AVP/manager, community engagement

Sarah Roberts has been promoted to assistant vice president/manager, community engagement. She will manage all aspects of the $6 billion credit union’s community engagement, sponsorships, donations, member events, and segmentation programs.

“Since joining the marketing team in 2019, Sarah has shown herself to be an energetic and charismatic leader, as well as a strategic thinker who has not only grown TFCU’s business partner relationships in Tulsa, but also initiated multiple tribal partnerships,” said Nicole Emmons, TFCU’s vice president/director of marketing. “She has a clear understanding of TFCU’s strengths and a strong commitment to seeing TFCU invest in the success of communities across state of Oklahoma.”

Roberts, who has served as a business development officer at TFCU for the past five years, brings eight years of experience in marketing and public relations. Throughout her tenure, she has cultivated numerous partnerships, strengthening TFCU’s presence and impact within the communities it serves.

Roberts is active on several boards, including Norman Next, Big Brothers Big Sisters of Norman (where she serves as both a Big Sister and board chair), Women's Resource Center, Norman Community Advisory, and Moore Norman Technology Center Foundation. Her involvement in these organizations underscores her commitment to making a positive difference in the community.

“I am excited to continue my career at TFCU,” Roberts said. “We are a transformative organization that values our employees and members and their growth. TFCU has an impactful community presence, and I cannot wait to watch us expand those relationships and develop new ones. We are genuine when it comes to people helping people.”

Brent Coffman, AVP/manager, business development

Brent Coffman was recently hired as assistant vice president/manager, business development. Coffman will oversee TFCU’s business development plan, directing the daily operations of the business development team. He is responsible for establishing business strategies in business development, including TFCU events and sponsorships.

“Brent brings a wealth of knowledge from his experience as a member service manager and senior account manager for the Oklahoma City Thunder,” said Nicole Emmons, TFCU’s vice president/director of marketing. “He understands what it means to build and maintain relationships with our business partners, and I’m excited to watch him take our business development efforts to the next level.”

Coffman brings extensive experience to his new role. At the Oklahoma City Thunder, he managed customer relationships and drove revenue growth, excelling in strategic leadership roles. Overseeing a team of account managers there, he consistently achieved exceptional season ticket retention rates, exceeded revenue targets, and fostered customer satisfaction. With his business strategy background, Coffman is poised to strengthen TFCU’s relationships with partners in his new position.

“It was important for me to join an organization that has a community focus at the heart of its mission and in everything that it does, and that is exactly what TFCU is about,” Coffman said. “As Oklahoma’s largest credit union, I’m excited to do my part to demonstrate not only the credit union difference but also our sincere commitment and focus on each of our members and business partners within the community.”

To learn more about Tinker Federal Credit Union, visit TinkerFCU.org.

RBFCU promotes five movers and shakers

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The $18 billion Randolph-Brooks Federal Credit Union in Live Oak, Texas, announced five promotions.

Berenice Villarreal
Berenice Villarreal was promoted to EVP, chief risk officer. Villarreal joined RBFCU in 2006 as a manager in internal audit and has held leadership roles in business services, payments, and consumer lending. Most recently, she served as SVP, chief risk officer for RBFCU.

Zachary Crews
Zachary Crews was promoted to EVP/CFO. Crews started at the credit union in 2017 as asset and liability management and investments director. In his most recent role as SVP of finance at RBFCU, Crews led the finance department in the critical roles of stress testing and ALM. He holds a master's in finance from Creighton University in Omaha, Neb.

Blake Lyons
Blake Lyons was promoted to SVP, marketing and business development. Lyons joined the RBFCU marketing department more than 15 years ago and most recently served as vice president.

Brian Munsterteiger
Brian Munsterteiger was promoted to SVP, enterprise fraud management. Munsterteiger, a Certified Fraud Examiner, celebrated his 20th year at RBFCU in 2023. He previously served as fraud manager and worked in card services and online operations before becoming payment services director. Four years ago, Munsterteiger was promoted to vice president and was tasked with leading the enterprise fraud management department, which identifies and mitigates potential fraud issues while analyzing and reporting on the credit union’s overall fraud prevention management and payment card fraud.

Salvador Guerrero
Salvador Guerrero was promoted to vice president, corporate communications and public relations. Guerrero is a former journalist who joined RBFCU as a communications specialist in 2016. He then progressed to manager and assistant vice president.