Elevating grassroots through the 5 pillars of power

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Cornerstone League's recent initiative, UNITE, is reshaping grassroots advocacy in the credit union sector across Arkansas, Kansas, Oklahoma, Missouri, and Texas. UNITE is an acronym embodying the five pillars of Cornerstone's advocacy strategy, and we invite all League members to join and elevate their impact.

UNITE symbolizes the unity of credit unions in grassroots advocacy and stands on five pillars:

1. Understand: Elevate advocacy through education. Tailored training, be it regional, virtual, or during onboarding, ensures a comprehensive grasp of the importance of advocacy.
   

2. Notify: Extend our influence to members and staff. The Member Activation Program (MAP) facilitates efficient communication to mobilize members, amplifying their collective voices.
   

3. Invest: Lead in political action. Credit unions, aligned with employee counts, contribute to a pooled effort supporting credit union-friendly candidates and reinforcing the movement's voice in legislative matters.
   

4. Target: Leverage data for impact. Project Zip Code matches credit union members with legislative districts, creating a visual representation of constituent interests for legislators.  

5. Engage: Foster grassroots power. UNITE urges credit unions to identify legislative champions, with the collective impact resonating within the state and across the credit union movement.
   

Join UNITE!

UNITE embodies the spirit of advocacy, promising a brighter future for credit unions and their members. As the 2024 legislative sessions approach, your support is crucial to shaping the trajectory of the credit union movement.

Sign up today.