Pinnacle Awards presented to top-achieving credit unions for marketing efforts

Posted: Nov 7, 2019 | Author: Cornerstone Credit Union League

At the Cornerstone Growth and Engagement Conference held earlier this week, the Marketing and Business Development Council honored the 2019 Pinnacle Award winners, recognizing credit unions and their staff for their special skills, innovation, time, and resources in more than 20 categories from advertising campaigns to social media and everything in-between. The award winners were selected by a diverse panel of judges based on the achievements of the campaigns.

Marketing & Business Development Council
The Marketing and Business Development Council Executive Committee celebrates during the Pinnacle Awards Champagne Reception. Pictured from left are (front row) Alyssa Guillory, Unity One CU; Patricia Cunningham, Red River FCU; Rae Oakes, Kelly Community FCU; and Rachel Pigman, Neighborhood CU; (back row) Kelley Stark, GENCO FCU; Stephen Lark, Communication FCU; and Matt Horton, Cooperative Teachers CU. Not pictured are Kristy Viravong Portis, Tinker FCU and Lauren McKechnie, Texoma Community CU.

Tinker Federal Credit Union earned the Best in Show Award for its social media entry.

Pinnacle Awards - Best in Show
Tinker Federal Credit Union earns the Pinnacle’s Best in Show Award for its social media campaign. Rachel Pigman (left), Neighborhood CU, presents the award to Nicole Emmons with Tinker FCU.

The following credit unions received Pinnacle Awards:

Credit Union	Award Category
Alcoa Community FCU	Brand Awareness, Complete Campaign, Outdoor Advertising, Retail Merchandising, Social Media
BP FCU	Newsletter
Communication FCU	Membership Marketing, Outdoor Advertising
Cooperative Teachers CU	Annual Reports
Cy-Fair FCU	Print Advertising
Education First FCU	Complete Campaign, Website/Landing Page
GENCO FCU	Card Design, Direct Mail, Social Media
Houston Highway CU	Financial Education, Logos, Print Advertising, PR/Community Involvement
Neches FCU	Brand Awareness, Direct Mail, Outdoor Advertising, PR/Community Involvement, Retail Merchandising, Segmented/Targeted Marketing, TV Advertising
Neighborhood CU	Logos
People's Trust FCU	Membership Marketing, Special Events
Red River FCU	Annual Reports, Financial Education, Newsletter, Social Media
Southwest Financial FCU	Direct Mail, Segmented/Targeted Marketing
Tarrant County's CU	Annual Reports, Internal Marketing, Special Events
Tinker FCU	Business/SEG/Community Development, Complete Campaign, Financial Education, Retail Merchandising, Social Media
True Sky CU	Digital Marketing
TTCU FCU	Direct Mail, Newsletter, Special Events, TV Advertising
Union Square CU	Business/SEG/Community Development, Brand Awareness, Complete Campaign, Digital Marketing, Internal Marketing, Membership Marketing, Outdoor Advertising, Retail Merchandising, Segmented/Targeted Marketing, Special Events, TV Advertising, Website/Landing Page
Unity One CU	Financial Education, Logos, PR/Community Involvement

Cornerstone Credit Union League offers its sincere thanks to the credit unions and employees who participated, and we are pleased to congratulate these distinguished award winners.