Cornerstone Foundation

Marketing & Business Development Council Webinars

Only members of the Marketing & Business Development Council are eligible to register for these webinars. Council membership is free for employees and volunteers of credit unions that belong to Cornerstone League. 

Influencer Marketing

Influencer marketing is gaining traction in the credit union space, but what does it actually look like in practice? Join us for an engaging panel discussion with credit union marketing professionals who are actively using influencers to reach new audiences, tell their brand story, and drive engagement. 

Our panelists will share candid, real-world insights into how they identify and build relationships with influencers, how they structure partnerships and compensation, and how they measure success. We’ll also talk through what’s worked, what hasn’t, and the lessons learned along the way. 

Whether you’re just starting to explore influencer marketing or looking to refine an existing strategy, this interactive session will give you practical takeaways and a peer-to-peer perspective you can apply at your credit union right away. Attendees will also have the opportunity to ask questions and learn directly from those who’ve been in the trenches.

Date & Time

June 23, 2026

2 - 3 p.m. CT

Cost

Council webinars are free for members of the Marketing & Business Development Council. 

Questions?

For questions about this webinar or about Cornerstone Councils, please contact Cristina Martinez, CU relations administrative assistant, at 800-442-5762, ext. 6403.