Financial Wellness Council Webinar
Only members of the Financial Wellness Council are eligible to register for these webinars. Council membership is free for employees and volunteers of credit unions that belong to Cornerstone League.
Transforming Financial Education: From “Nice-to-Have” to Strategic Powerhouse
In this session, Cynthia Campbell will guide financial educators to reimagine their impact—not as an add-on service, but as a vital driver of credit union growth and member success. Discover how to align financial wellness initiatives with your organization’s strategic goals—boosting member acquisition, deepening engagement, and driving retention. Walk away with actionable strategies to position financial education as a catalyst for measurable impact, stronger member relationships, and sustainable growth.
Date & Time
April 22, 2025
10 - 11 a.m. CT
Key Topics
- Shift the Narrative: Reposition financial education from an ancillary service to a strategic asset that drives credit union goals.
- Align with Business Goals: Learn how to tie financial wellness initiatives directly to member growth, retention, and product engagement.
- Show Measurable Impact: Gain strategies to track and communicate the ROI of financial education programs to stakeholders.
- Create Deeper Connections: Understand how values-based financial education builds trust and long-term loyalty with members.
- Empower Your Role: Leave with a roadmap to advocate for financial education as a vital, results-driven component of your credit union’s success.
Presenter: Cynthia Campbell, MBA, MEd, SHRM-SCP, CUDE
Founder, Soul Path Leadership | Transformational Leadership Coach | Speaker
Cynthia Campbell is a transformational leadership coach, speaker, and strategist who blends business acumen with soulful intuition to inspire high-achieving leaders to align impact with authenticity. With over 15 years in C-Suite and senior leadership roles—including CEO, COO, and VP of Innovation—Cynthia has championed transformative initiatives in the financial services industry, focusing on innovation, strategy, and financial wellness.
As the Founder of Soul Path Leadership, Cynthia guides executives, entrepreneurs, and visionaries to step into leadership that feels both strategic and soulfully aligned. Her unique approach integrates executive strategy with intuitive leadership practices, empowering leaders to foster impact, resilience, and sustainable success—while staying true to who they are.
Cynthia is known for her grounded presence, intuitive insight, and the energy she brings to every stage and conversation. She’s passionate about helping leaders connect more deeply with their purpose and redefine success in a way that supports both business growth and personal fulfillment.
When she’s not coaching or speaking, you’ll find Cynthia hiking, practicing yoga, writing, and gardening. Her Urban Food Forest is so popular it has its own Facebook page (Unevolved Living).
Questions?
For questions about this webinar or about the Financial Wellness Council, please contact Courtney Moran, Cornerstone Foundation executive director, 972-897-7915.