2025 Pinnacle Awards Celebrate Marketing Excellence

Mon May 19, 2025

Read time: 2 mins, 41 secs

Hosted by Cornerstone's Marketing and Business Development Council, the Pinnacle awards spotlight innovative marketing efforts of credit unions. 

The Pinnacle Award winners were recognized at IMPACT 2025: Cornerstone Annual Meeting. This year’s event honored 76 total awards among 23 individual credit unions in 26 categories, including Annual Reports, Digital Marketing, Newsletters, and many more, showcasing the creativity and strategic acumen in our community.

One award was shared by nine credit unions in the Oklahoma City area, highlighting the collaboration efforts of the industry. These credit unions partnered for CU in the Park, a free community concert featuring country music star Jordan Davis, that drew an estimated crowd of 22,000 music lovers.

Below is the full list of award winners.

 

Annual Reports

  • Cy-Fair Federal Credit Union
  • Houston Federal Credit Union (Natasha Sokoloff)
  • Meritrust Credit Union
  • Sabine Federal Credit Union Marketing Team

 

Brand Awareness

  • Allegiance Credit Union, Bison Federal Credit Union, Communication Federal Credit Union, Credit Union One of Oklahoma, Municipal Employees Credit Union, Oklahoma's Credit Union, Oklahoma Educators Credit Union, Tinker Federal Credit Union, WEOKIE Federal Credit Union
  • CoastLife Credit Union (Eric Jaramillo, Marketing Department)
  • Neches Federal Credit Union
  • Sabine Federal Credit Union Marketing Team

 

Business/SEG/Community Development

  • Neches Federal Credit Union

 

Card Design

  • Greater Texas Credit Union
  • Oklahoma Central Credit Union
  • Texans Credit Union Marketing Team
  • Western Sun Federal Credit Union

 

Complete Campaign

  • Education First Federal Credit Union
  • Neches Federal Credit Union
  • Tinker Federal Credit Union
  • Volt Credit Union

 

Digital Marketing

  • Cy-Fair Federal Credit Union
  • Greater Texas | Aggieland Credit Union
  • Meritrust Credit Union

 

Direct Mail

  • Cy-Fair Federal Credit Union
  • Neches Federal Credit Union
  • Volt Credit Union

 

Financial Education

  • Tarrant County's Credit Union (Melissa Burleson)
  • Neches Federal Credit Union
  • Oklahoma Central Credit Union
  • Tinker Federal Credit Union

 

Internal Marketing

  • Cy-Fair Federal Credit Union
  • Texans Credit Union Marketing Team

 

Logos

  • Community Resource Credit Union Marketing Team
  • Education Credit Union Marketing Team
  • Southwest 66 Credit Union
  • Texans Credit Union Marketing Team

 

Membership Marketing

  • Southwest Airlines Credit Union (Glint Advertising)
  • Southwest Airlines Credit Union (Kelley Stark)
  • Southwest 66 Credit Union

 

Newsletter

  • Oklahoma Central Credit Union
  • White Eagle Credit Union

 

Outdoor Advertising

  • Aggieland Credit Union
  • Cy-Fair Federal Credit Union
  • Southwest 66 Credit Union

 

Print Advertising

  • Cy-Fair Federal Credit Union

 

Public Relations/Community Involvement

  • Texoma Community Credit Union (Leah Bishop, Lauren McKechnie)
  • Neches Federal Credit Union
  • Texas Trust Credit Union
  • Volt Credit Union

 

Radio Advertising

  • Texoma Community Credit Union (Leah Bishop, Lauren McKechnie)
  • Western Sun Federal Credit Union

 

Retail Merchandising

  • 1st University Credit Union
  • Cy-Fair Federal Credit Union

 

Segmented or Targeted Marketing

  • Cy-Fair Federal Credit Union
  • Neches Federal Credit Union
  • Tinker Federal Credit Union

 

Social Media

  • Greater Texas Credit Union
  • Oklahoma Central Credit Union
  • Volt Credit Union

 

Special Events

  • Community Resource Credit Union Marketing Team
  • Cy-Fair Federal Credit Union
  • Sabine Federal Credit Union Marketing Team
  • Texas Trust Credit Union

 

Television Advertising

  • Texoma Community Credit Union (Leah Bishop, Lauren McKechnie)
  • White Eagle Credit Union

 

Video (Commercial) – Series

  • Meritrust Credit Union
  • Oklahoma Central Credit Union
  • Western Sun Federal Credit Union

 

Video (Commercial) – Single

  • Aggieland Credit Union
  • Credit Union of America
  • Texoma Community Credit Union (Leah Bishop, Lauren McKechnie)
  • Western Sun Federal Credit Union

 

Video (Non-Commercial) – Series

  • Community Resource Credit Union Marketing Team
  • Education Credit Union Marketing Team
  • Texans Credit Union Marketing Team

 

Video (Non-Commercial) – Single

  • Tinker Federal Credit Union

 

Website/Landing Page

  • Meritrust Credit Union
  • Oklahoma Central Credit Union
  • Sabine Federal Credit Union Marketing Team

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