YP Spotlight: Why Hike the Hill Matters for Young Credit Union Professionals

By Tiffany Benavides, YP Advisor, Fort Worth City CU

Advocacy is one of the most important ways credit unions protect their ability to serve members, and Hike the Hill is where that advocacy comes to life. Each year, credit union professionals meet with state and federal lawmakers to share the credit union story and discuss legislation that affects the financial well-being of the members and communities they serve.

For young professionals, Hike the Hill is more than a networking opportunity—it’s a chance to become a voice for the future of the credit union movement. By participating in meetings with legislators, emerging leaders gain firsthand insight into how public policy affects the industry while developing leadership, communication, and relationship-building skills.

Young professionals also have an opportunity to make a meaningful difference during Hike the Hill. By sharing their experiences, offering fresh perspectives, and highlighting how credit unions are evolving to meet the needs of younger generations, they help lawmakers understand the industry’s continued impact and relevance. Their voices demonstrate that the credit union movement is not only strong today, but is also investing in the next generation of leaders committed to serving their communities.

Credit unions have always been guided by the “people helping people” philosophy. That mission extends beyond serving members in our branches—it also means advocating for policies that expand financial access, protect consumers, and strengthen the cooperative model. Whether it’s sharing a member success story, explaining the importance of financial education, or discussing innovative ways credit unions serve their communities, every conversation helps build stronger relationships with policymakers.

As the next generation of credit union leaders, young professionals play a vital role in ensuring the voices of members continue to be heard. Hike the Hill reminds us that leadership isn’t defined by a title—it’s defined by the willingness to engage, advocate, and make a positive impact. By showing up, speaking up, and sharing their passion for the credit union movement, young professionals help shape policies that will benefit members and strengthen the industry for years to come.