The Psychology of Payments: New White Paper Available
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As part of our CU Growth Outlook research in partnership with Mastercard, Velera (formerly PSCU/Co-op Solutions) sought to understand when, where, and why consumers use credit or debit to pay for goods, services, and experiences, including
the challenges they face and even the psychological factors that influence their purchasing and financial decisions.
In our new special report, “The Psychology of Payments: Understanding Your Member’s Mindset to Achieve Long-term Growth,” we use a behavioral science approach to understand the reasons—conscious and unconscious—that influence payment choice and help us identify the best ways to guide our members’ behavior. This is the first step to capturing your members’ primary financial interactions.
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Velera (formerly PSCU/Co-op Solutions) is a preferred business partner of Cornerstone Resources, a wholly owned subsidiary of Cornerstone League.
