Research

From statistical summaries to community feedback and even comprehensive economic profiles, the Cornerstone Credit Union League is committed to expanding your credit union's knowledge and wisdom through the sharing of extensive research. We devote a great amount of time in researching the environment for you, and reporting on it through the use of studies, presentations, and white papers.

Dues Supported Services

Services available at no cost to Cornerstone Credit Union League's member credit unions.

RateMap

An interest rate research tool provided in collaboration with League InfoSight and RateWatch. It is designed to assist with your competitive analysis strategies, increase your pricing advantage, improve decisions on product offerings, and drive more revenue to the bottom line.

Access RateMap

Attitudes, Awareness, and Usage Surveys

Statewide research on the public's perception of financial institutions and their preferences on services.

Economic Podcast

The weekly show, "Fifteen Minutes on the Economy", will feature stories and information on the economic and business environment that influence or impact the financial industry, especially credit unions.

Listen to the Show

Forecasting

Periodic releases addressing specific subjects that should be top of mind while planning for the future.

Economic Profiles

Chapter, State, U.S. - A refined collection and analysis of economics and statistics that deliver understanding on various geographical levels.

State and U.S. Credit Union Profile

Statistical analysis on and commentary of peer membership and services on a state and national level.

State Financial Industry Profile

Statistical analysis on and commentary of competitors and their services on a state level, and a comparison to the credit union industry.

View All Research Documents

 

Fee Based Services

A fee is charged for each of these services.

Compensation Survey

The annual Compensation Survey contains vital information regarding salaries and benefits on 45 full and part time credit union positions, presented with analytical commentary, and useful asset and regional breakouts. The survey compares compensation between credit union peer groups and counterparts in the banking industry. Survey pricing is $75 for participants and $225 for non-participants. Reserve your copy today.

2014 Compensation Survey Order Form
2014 Compensation Questionnaire

Focus Groups

Focus groups provide insight to human desires towards product and service preferences, business strengths and weaknesses, advertising messages, and behavior patterns of groups and environments. We will provide a written report of the findings within three weeks of the last focus group conducted for the credit union. We charge a $600 moderating fee per group and a $600 report writing fee per group, plus the moderator's travel expenses.

Market Audits

What is your wallet share of deposits? What types of loans are in demand in your marketplace? Do you have controlling interest in all your member's financial accounts and business? Who are your true marketplace competitors? Where is the next, most logical place for a branch office? Guessing is not an option. Contact the Research department for a quote for this service.

Employee Surveys

Will your team follow you into battle or battle with you? Examine the links between employee satisfaction and business outcomes like productivity, member loyalty, revenue and profit growth through probing research that protects identity and practices anonymity. The cost of the employee survey is $3,200. Focus groups and/or personal interviews are an additional cost. An in-person presentation of the survey results in $250, plus travel expenses.

Member and Non-Member Surveys

Discover specific information about your membership or those you would like to be members. Gain knowledge in what other financial institutions' customers are using. Understand people's satisfaction with service. We conduct two mailings, two weeks apart, to a sample of 2,000 members (2,500 for the four-page survey). We can also conduct online membership surveys. A one-page questionnaire (legal size, one side only) costs $6,200. A two-page questionnaire (legal size, front and back) costs $8,900. A four-page questionnaire (standard size) costs $11,400. A presentation of the survey results is available for an additional $250 plus travel expenses. Three bound copies are provided. Additional copies are $25/each.