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Webinar: Nine Fundamentals to Drive Your Success with Digital
Tuesday, February 20, 2018 6:30 AM

Marketing and Business Development Council Hosts New Webinar Feb. 21

Today’s omni-channel member interacts with us across multiple channels and digital drives a lot of their behavior. For you and your credit union to interact successfully and digitally engage this member you need to leverage the digital landscape effectively.

Join your colleagues Feb. 21, 10–11 a.m. CT, for a special webinar hosted by the Marketing & Business Development Council. You'll learn proven, pragmatic, and innovative ideas that will lay the foundation for a perfect digital strategy that encompasses nine key elements:

  1. Branding to ensure that you are recognized;
  2. Search to enhance your presence through paid and organic means;
  3. Social to find, nurture, and convert consumers;
  4. Email to personalize interaction;
  5. Multimedia content to keep the consumer informed and engaged;
  6. Mobile to provide convenient, real-time relevance;
  7. Traditional marketing to provide connected experiences across channels;
  8. Testing to ensure optimal performance; and
  9. Analytics and attribution to measure the impact of your efforts.

Sundeep KapurYour webinar leader is Sundeep Kapur. Kapur is an educator and digital evangelist who has helped brands define and implement a powerfully effective digital strategy. His digital marketing masterclass has been taught to more than 2,500 brands, and he continues to receive outstanding reviews for his content.

The cost is only $25 for current Marketing and Business Development Council members and $50 for non-Council members, which includes a 2018 Marketing and Business Development Council membership.

Reserve your place now.

Any questions? Contact Cristina Martinez at, or call 469-385-6403, or 800-442-5762, ext. 6403.