Breakout Session #13

Brad Wylie

Credit Cards:  Maintaining Profitability in Uncertain Times
Brad Wylie, PSCU, St. Petersburg, Florida

Sponsored by PSCU

Credit cards are a credit union's highest performing loan product and a proven relationship builder with members. This session will provide credit unions of all sizes with valuable historical industry information, how card products match member segmentation, key profitability drivers for different card products from low rate to premium rewards and how lending and pricing strategy interact for a successful program.

About Brad Wylie

Brad advises credit unions on issues involving portfolio growth and profitability enhancement; portfolio repositioning and re-pricing; product set assessments and competitive analysis, industry/peer benchmarking and portfolio acquisition/divestiture.  He is an expert on credit card partnerships including affinity card programs, co-branded cards and the creation and structuring of credit card reward programs.  His 30+ years of experience conducting portfolio valuation analyses, managing RFP and due diligences processes, and creating and maintaining partnership agreements give him a unique perspective and skill set when working with clients in today's post-CARD Act marketplace.

Brad holds a BA in economics and Political Science from the Ohio State University and an MBA from Capital University. He has served on the Visa Small Business Executive Council.

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