General Session

Don Arkell

Lending Technology: Where We’ve Been & Where We are Headed
Don Arkell, CU Lending Advice, Highlands Ranch, Colorado

In this session, Don Arkell highlights trends in consumer lending and the challenges facing credit unions in the coming years.  As an industry, we are getting further and further removed from the consumer.  How do we maintain our identity in the current landscape and reach potential members; how and when they are in the market?

  • Lending Channel Preferences
  • The Innovation Curve in Lending
  • What to expect from your Loan Origination System
  • Using Mobile Technology to Hold on to your Pre-Approvals at the Dealer

About Don Arkell

In 2007, while working for Red Rocks Credit Union in Highlands Ranch, Colo., Don Arkell established a vibrant sales culture and transformed the credit union from full retail delivery to offering 100 percent of consumer loans and member service through remote delivery channels. This effort drove down operational expenses while increasing loans, total assets, and net income.

During the difficult economic times of the last decade, Arkell navigated the organization through the muddy waters of the mortgage business by overhauling its entire real estate lending program. He focused on the core values of the organization and completely rebuilt this vital area by implementing a successful consultative lending strategy. He is credited with turning this failing area of the credit union around and growing it into the most profitable area of the credit union.

Arkell's unique leadership style and passion for sales have made him a sought-after speaker, trainer, and strategist. He joined the team at CULendingAdvice in September 2015.

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