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Snapchat Campaign Just One Part of Texas Trust Millennial Outreach
Monday, October 16, 2017 7:00 AM

Texas Trust Credit Union is the latest to utilize Snapchat as a means of reaching out to a younger demographic, but that's just the tip of the iceberg for how the credit union is working to better serve millennials.

When the credit union’s senior management and executives sat down to strategize about reaching students at their local university, they drew up a list of ideas and, with the help of University of Texas at Arlington’s athletic director, Texas Trust CU chose to reach out to UTA students through the popular social media application, electing to focus on Snapchat rather than Facebook, Instagram or Twitter.

“It is more frequently used by students,” Shelley Carlson, vice president of marketing at Texas Trust CU, said. “It’s the right platform for the age group, especially the freshman.”

Texas Trust Credit Union has used a Snapchat photo contest to help boost awareness and grow membership among millennial consumers at the University of Texas Arlington, where the CU has an on-campus branch and is a sponsor of university athletics.

In order to boost interest and excitement among potential members at the university, the $1 billion-asset credit union awarded $2,500 to five UTA students during the credit union's “I Want Free Stuff” Snapchat photo contest. The contest attracted the attention of many students, 25 of whom opened new accounts with Texas Trust CU. The credit union isn’t an unknown entity on campus. Texas Trust is the official sponsor of UTA athletics and has a branch at the school that serves students, faculty, and the residents and businesses surrounding the campus.

For the credit union’s first ever Snapchat contest, students took Snapchat selfies inside the UTA bookstore and applied the “I Want Free Stuff” filter to enter a contest for a $500 Mastercard gift card and a 2017-18 admission pass to all UTA sporting events. The contest generated more than 250 entries and more than 2,000 filter shares among UTA students.

For the credit union, it “just made sense” to use Snapchat, Carlson said, since the credit union had used a Snapchat filter for an event earlier this year and seen results.

The contest was held in the UTA bookstore during the bookstore’s busiest time of the year—the first few days of the fall semester. For five days, around 20 employees and executives of the credit union, including President and CEO Jim Minge, worked in the UTA Bookstore helping students find books and sharing information about personal financial services.

Read more at Credit Union Journal