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Marketing & Business Development Conference: Creating a Communication Strategy That Speaks

by Ken Anderson | Aug 14, 2013
Creating a communications strategy is an art, and a science.

Creating a communications strategy is an art, and a science. At the Cornerstone Credit Union League’s (League) upcoming Marketing & Business Development Conference, Craig Lloyd and Patty Marshall of Glint Advertising & Design will present a provocative session titled, “Creating a Communication Strategy that Speaks.”

Among other things, the duo will address how to formulate an effective strategy that proactively markets your organization to increase brand awareness and meet business objectives. They will also discuss how to define your target audience(s), as well as how to develop just the right messaging, and marketing strategies that make an impact.

This year’s Marketing & Business Development Conference is being held Sept. 3-5. It features five general sessions and 12 breakout educational sessions. Credit union marketing and business development professionals, presidents, CEOs, and really anyone connected with member contact and the products or operations of the credit union are encouraged to take advantage of this educational opportunity.

Registration for the Sept. 3-5 conference is available online.

The Marketing & Business Development Conference is being held in conjunction with the League’s Leadership Conference & Expo Sept. 5-7, also in San Antonio.  The Leadership conference features 24 educational sessions, three general sessions and four best practice panel discussions.

If you have any questions about the upcoming conferences, please contact Training & Events, at (469) 385-6630 or (800) 442-5762, ext. 6630.

Educational grants are available through the Cornerstone Credit Union Foundation. To learn more, please visit