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CU Service Centers Preparing to Rebrand to CO-OP Shared Branch Locations

by Ken Anderson | Jun 03, 2013
In the most publicly visible sign of the 2012 merger of CU Service Centers into the CO-OP Network, the "swirl" logo at CU Service Centers and signage at participating credit unions will be replaced by CO-OP Shared Branch signage in a two-year rebranding process.

In the most publicly visible sign of the 2012 merger of CU Service Centers into the CO-OP Network, the "swirl" logo at CU Service Centers and signage at participating credit unions will be replaced by CO-OP Shared Branch signage in a two-year rebranding process.

Migration to the new logo will be done in a phased approach for the benefit of current shared branch users, as well as participating credit unions and state networks.

CO-OP Financial Services is making a slight revision to the ATM brand as well, rebranding to CO-OP ATM, to ensure that the ATM and shared branch networks present the same look and feel to consumers.

Wonder how that will affect your credit union? Get all the details on the rebranding effort at a webinar taking place today, Monday, June 3, at 1:00 PM CDT. For more information on CO-OP Shared Branch and CO-OP ATM, visit www.co-opfs.org.