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TCUL 2013 Marketing & Business Development Council Executive Committee Named

by Ken Anderson | Apr 01, 2013
The executive committee for the Texas Credit Union League's (TCUL) Marketing and Business Development Council has been hard at work ensuring that this year will offer a plethora of exceptional education and networking opportunities for its members.

The executive committee for the Texas Credit Union League’s (TCUL) Marketing and Business Development Council has been hard at work ensuring that this year will offer a plethora of exceptional education and networking opportunities for its members.

Already this year, the executive committee has taken part in a two-day strategic planning session, as well as conducted a focus group, member surveys and other team strategy sessions designed to build a worthwhile activities calendar for the League Council.

Though the names may sound familiar, the faces and backgrounds of the Council may be news to credit unions.  These volunteers are marketing and business development professionals with varied backgrounds and credit union experiences that help give this year’s Executive Committee a wide range of knowledge and wealth of knowledge that has proved to be an asset.

Following is the 2013 executive committee:

Erayne Gee Hill, executive committee chair, is the director of community and public relations for the oldest credit union in Texas, Unity One CU. Her role at the credit union involves business development, public relations, financial education, event planning, media relations and social media through leadership. She celebrated her sixth anniversary with Unity One CU in January.  Hill has been instrumental in the opening of the credit union’s first high school branches at Fossil Ridge High School in Keller and at Birdville ISD's Center for Technology and Advanced Learning (BCTAL). Students at the high schools are able to open accounts, deposit and withdraw money and use the credit union-sponsored ATM. The branches employ students. In addition to the high schools, Unity One partners with two elementary schools to operate in-school branches in Fort Worth.

Before joining Unity One, Hill worked close to six years as an assistant coordinator of special projects/events for the Fort Worth ISD. There she planned such events as Convocation, Outstanding Teacher Recognition and Retirees dinners and the RadioShack Scholars awards and dinner. She also coordinated the Texas Scholars program and Chairs for Teaching Excellence awards process and luncheon.

Hill graduated with a degree in journalism/public relations with a minor in African American studies from the University of Texas at Austin.

She serves as secretary and Ways and Means committee co-chair for the Fort Worth chapter of Alpha Kappa Alpha Sorority, Inc. She is the chair of the Fort Worth Chamber of Commerce North Area Council, and she is a Fort Worth Library Foundation and Fort Worth Chamber of Commerce board member.

Andy Reed, executive committee vice chair, joined American Airlines FCU in 2004 in its Organizational Performance and Employee Development group. Between 2005 and 2008, Reed was a consumer loan officer and a branch manager in the western region where consisting of San Francisco, Seattle, Orange County and San Jose. In March 2008, Andy was offered the opportunity to lead the business development team at American Airlines FCU.

During his tenure as the business development manager, he has re-engineered the business unit and aligned the team’s work with a new five-year, enterprise-wide strategic plan. As a result of this plan, net membership growth jumped from one percent in 2008 to 3.3 percent in 2011 with the business development group meeting 215 percent of its annual new member goal.

Additionally, American Airlines FCU’s Coordinator Program, or Ambassador Program, comprised of over 200 volunteers, has grown substantially and now generates over 2,000 new member referrals and $3.5M in consumer loans annually.

Reed received his bachelor's degree in business administration from LeTourneau University and earned his Masters of business administration from the same university in 2009. He is a passionate Credit Union Development Educator (CUDE) and a member of the CUNA Marketing and Business Development Council. As a member of the CUNA Marketing and Business Development Executive Committee, he chairs the membership committee, co-chairs the conference committee and participates as a Diamond Awards judge. He also co-chairs the Texas Lone Star Awards committee. Reed is involved with the credit union movement at a local level, serving as the vice president and program chair for the Fort Worth Chapter of Credit Unions.

Lindsey Murphy, conference committee chair for the executive committee, has worked for The Education Credit Union as director of marketing since 2009. Murphy joined ECU with more than six years banking experience. She obtained an associate degree from Frank Phillips College, and completed her education at West Texas A&M University, with a Bachelor’s degree in Mass Communications, Public Relations, Marketing and Advertising.

Murphy has been a member of the Marketing Council since she joined the credit union world.

Richard Arocho serves on the executive committee’s education committee.  He is the business development manager for Shell FCU, and in this capacity his role is to build relationships in the community and build partnerships, while making sure the credit union continues to grow by educating and empowering companies, employees, and the community.

Arocho has an M.B.A. with a concentration in Marketing with Distinction from NYIT (New York Inst. of Technology) and a B.B.A. in Marketing and in Management.

He currently serves as an active board member on the boards of the UH Main Campus-CAB and Southbelt-Ellington Chamber of Commerce.

Arocho has helped with the marketing and promotion of the credit union’s youth account program for high schools and colleges called iLife when it was initially rolled out. He also spearheaded Shell’s FCU (Furthering Community Unity Team) Team in which they encourage members, non-members, youth and community to volunteer and give back to the community.

He is active in the Southbelt-Ellington Chamber and Clear Lake Chamber of Commerce, where he serves as an ambassador for these Chambers. Arocho says he enjoys going to schools and talking to the kids about banking careers as well. He has helped establish the workplace partnership between Shell FCU and LifeGift in which they create awareness about organ donation. Shell FCU became the 1st financial institution to establish this workplace partnership.

Arocho has taken part in helping Shell FCU earn Business of the Year 2009 for the Deer Park Chamber, Business of the Year 2011 for the Pasadena Chamber, 2010 Volunteer Business of the Year for PISD. He also spearheaded the creation of the test pilot program for Sam Rayburn HS called the Ambassador program to promote volunteerism and student participation in 2010.

Rachel Wheat-Lepchitz also serves on the executive committee’s education committee.  She is marketing director for Texoma Community CU in Wichita Falls. Born and raised in Houston, Wheat-Lepchitz came to Wichita Falls in 2003 following her graduation from Sam Houston State University where she majored in broadcast journalism.

She worked as an anchor and producer for the local NBC affiliate before moving to the Wichita Falls ISD where she marketed the district’s magnet program.  She joined the credit union movement in 2010 and is a passionate believer in the credit union philosophy.   Wheat-Lepchitz serves as Chairwoman of the Wichita Falls Communities in Schools, is active in the Wichita Falls Chamber of Commerce, serves as Membership Chair of the SW Wichita Falls Rotary Club, and coordinates publicity for the Wichita Falls chapter of Texas Business Women.  She also sits on the communications advisory committee for TCUL.   

Wheat-Lepchitz has a Master of Arts in Communication and Leadership.

Jennifer Hernandez is communications chair for the executive committee.  She joined City CU in 2004 where she currently serves as senior marketing specialist.  In her more than 12 years of credit union marketing experience, Hernandez has demonstrated an across-all-audiences approach to marketing that truly brings added value to the credit union movement. 

With a Bachelors of Science Degree in Journalism from University of Texas-Tyler, and an Associates of Applied Science Degree in Accounting, Hernandez contributes both the creative and analytical process to marketing.

Her creative achievements include Texas Lone Star Marketing Awards from 2002-2012 in the several categories including brochures, POS, Internet Communication, Complete Campaigns, Special Events, Annual Reports, Plastic Access Card Designs and Electronic Advertising.  CUNA Diamond Marketing Awards in 2002- 2003 and 2006 - 2012 for POS, Internet Communication and Complete Campaigns.

In 2002, Hernandez’s work earned the CUES Golden Mirror Marketing Award.  Creative design, along with copywriting experience, provides for a comprehensive marketing approach for Hernandez.  Her background in journalism provides City Credit Union with media relations experience as well.

Hernandez also represents the credit union movement in the communities through numerous volunteer efforts.  She has served as the CMN Chair for the Tyler Area Chapter of Credit Unions and more recently has served on the Texas Credit Union Marketing and Business Development Council as Communications Chair since 2006.  At City CU, she assists with marketing, coordination and production of community events.

For more information regarding any of TCUL’s Councils, you may contact Mike Delker, senior vice president of Credit Union Relations, at (800) 442-5762, ext. 6826, or via e-mail at   

Erayne Gee Hill
Andy Reed
Lindsey Murphy
Richard Arocho
Rachel Wheat-Lepchitz
Jennifer Hernandez