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Communicating with Millennials: Why Your Tweets, Likes and Shares Matter

by Ken Anderson | May 29, 2013
In a world where a tweet sent five minutes before is considered "old news," keeping the millennials - those born between 1980 and 2000 - can be a challenge.

In a world where a tweet sent five minutes before is considered “old news,” keeping the millennials – those born between 1980 and 2000 – can be a challenge.

Today’s youngest generation may not be your target market, but leaving them out would serve as a major disadvantage, because while they may not be shelling out generous donations, it doesn’t mean they aren’t showing their support in other ways.  

Learn how to efficiently communicate your message with the millennial generation during a one-hour webinar, “Catching the Attention of the Smartphone Generation” on Thursday, June 6 at 1 p.m. Central.

This informative webinar will discuss social giving, millennial engagement strategies and the power of crowd-contributing. Additionally, participants will learn:

  • Why your credit union’s future depends on engaging the next generation of donors (a group larger than the Baby Boomer generation).
  • Strategies to engage this generation and attract them to your cause.
  • How micro-project fundraising and crowd-contributing are ready-made for the way millennials like to engage and participate.
  • The webinar will also include a case study on how to run a successful peer-to-peer fundraising campaign and leverage peer networks in the new digital giving landscape.

To register or learn more, please click here.