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Branching Out to Keep Your Branches Relevant

by Ken Anderson | May 13, 2013
After the flurry of activity in the last decade to expand the number of branches to better serve members, credit unions have seen a steady decline in recent years in the number of in-person transactions. In fact, transactions at teller windows have dropped 25 percent nationwide since 2008.

After the flurry of activity in the last decade to expand the number of branches to better serve members, credit unions have seen a steady decline in recent years in the number of in-person transactions. In fact, transactions at teller windows have dropped 25 percent nationwide since 2008.

While your members may not come to your branches on a regular basis, surveys have shown they still want to know your branches are there for them, ready to serve on that once-a-year occasion when they actually set foot inside.

What’s a credit union to do? Join in the discussion during TCUL’s upcoming webinar, “The Branch of the Future: How Branches Will Serve Members Who Don’t Need Branches,” led by Tim Harrington, CPA, of TEAM Resources.

Date: Wednesday, May 22, 2013
Time: 2:00 - 3:30 p.m. Central

Designed for CEOs, directors, supervisory committee members, branch managers, as well as staff and management in operations, sales, marketing, lending, strategy and technology, topics will include:

  • Creating your “Flagship Branch”
  • Opening “Member Acquisition Branches” to bring in new – especially younger – members
  • Developing mini and micro “Transaction and Community Branches” to serve members and give them a reason to come to you
  • Establishing a robust “Contact Center” to deal with more-complex member calls and chats in this new, high-technology world
  • Current and future technology that make branches unnecessary and relevant at the same time

Click here to register.