Webinar: Nine Fundamentals to Drive Your Success with Digital

Hosted by: Marketing & Business Development Council

Date: Wednesday, February 21, 2018
Time: 10:00 a.m. - 11:00 a.m. CST


Today’s OMNI-channel member interacts with us across multiple channels and digital drives a lot of their behavior. For you and your credit union to interact successfully and digitally engage this member you need to leverage the digital landscape effectively.

A strong digital strategy is what you need, and your digital strategy should encompass these nine key elements:

  1. Branding: To ensure that you are recognized
  2. Search: To enhance your presence through paid and organic means
  3. Social: To find, nurture, and convert consumers
  4. Email: To personalize interaction
  5. Multimedia Content: To keep the consumer informed and engaged
  6. Mobile: To provide convenient, real-time relevance
  7. Traditional Marketing: To provide connected experiences across channel
  8. Testing: To ensure optimal performance
  9. Analytics and Attribution: To measure the impact of your efforts

Join us on February 21st, 2018 for a 60-minute discussion on ideal practices. Proven, pragmatic, and innovative ideas that will help you lay the foundation for a perfect strategy.

Your webinar leader is Sundeep Kapur. Sundeep is an educator and digital evangelist who has helped brands define and implement a powerfully effective digital strategy. His digital marketing masterclass has been taught to more than 2500 brands and he continues to receive outstanding reviews for his content.


Marketing & Business Development Council Members: $25
Non-Marketing & Business Development Council Members:
(includes 2018 Marketing & Business Development Council membership)

Presenter - Sundeep Kapur, #Digital Strategies

Sundeep KapurSundeep Kapur has been helping brands define their OMNI-channel marketing strategies. What is OMNI-channel? It allows your consumer the opportunity to be served on the channel of their choice with relevance, personalization, and a comprehensive security.

He has had the opportunity to help many financial institutions create and execute a successful digital strategy. His specialty lies in helping brands adopt digital by focusing on fundamentals – reduced cost, security, and driving revenue - all towards improving lifetime member value.

Sundeep is an industry recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. In addition to direct work with clients, he writes articles for magazines, is a frequent presenter at NAFCU, teaches yoga, and is invited to speak at a number of financial conferences.

For questions about this webinar or the council program, please contact Cristina Martinez at cmartinez@cornerstoneleague.coop or 800-442-5762 ext. 6403.