Webinar: Is All Marketing Social?

Hosted by: Marketing & Business Development Council

Date: Thursday, July 20, 2017
Time: 10:00 a.m. Central


In the long running series “Mad Men” about a fictional advertising agency in the 60’s, Don, the creative director says, “If you don’t like what is being said, then change the conversation.” Without a doubt, in the last 5 years, someone has changed the conversation when it comes to marketing. How you connect with your members and more importantly, your prospective members, has transformed. In this fast-paced webinar, participants take a look at how social media is impacting marketing strategies.


Marketing & Business Development Council Members: $25
Non-Marketing & Business Development Council Members:
(includes 2017 Marketing & Business Development Council membership)

Presenter - Debbie Lindsey-Opel

Debbie Lindsey-OpelDebbie Lindsey-Opel has spent years motivating and inspiring others to understand their true message.  Starting off her career in corporate America, she has become the go-to resource for corporate, government and association clients that want to improve their business, teamwork, communication skills and, ultimately their success. With her background in financial services, government, retail and as a business owner, Debbie has honed her skills to target audiences who are often hard to engage. With her energetic and fun personality, she convenes the right stakeholders, creates the right content and connects the right dots to deliver the right results.

Debbie is a graduate of Louisiana State University-Shreveport and earned her Masters of Business Administration at Texas A&M University-Corpus Christi.  She has worked as the Chief of Staff for Corpus Christi Mayor, Mary Rhodes, and as Director of Public Affairs-South Texas Region, for H-E-B, where she officially earned "Texas Road Warrior status" supporting 72 stores in 40 counties -- from Eagle Pass to Wharton, down the Gulf Coast and around to the Mexico Border. In 2014, she went out on her own starting Three Dimensional Development, a Public Relations and Communications firm.  She has served on a number of boards including the Christus Spohn Foundation Board, the Mayor's Interagency, and BoldFuture for the Coastal Bend. She currently serves on the Beach Management Advisory Committee and as Public Relations Chair for Executive Women’s International.  She has also Chaired the United Way of the Coastal Bend, the Corpus Christi American Cancer Society, and the Corpus Christi Chamber of Commerce.

Her clients list spans a broad range of organizations including Reytec Construction, Harte Research Institute, Workforce Solutions of the Coastal Bend, the City of Corpus Christi and NavyArmy Community Credit Union.   In addition to working with these and other outstanding organizations, Debbie is a popular presenter and motivational speaker. She founded Communicators Academy, a non-traditional approach to enhancing communication impact, Media Prep School, where you earn dual credit for sounding smart and looking sharp, and 10 Abilities of Great leaders, which uses common knowledge to deliver uncommon performance.  She believes in life-long learning and has as trained with renowned public speaking professionals such as Brendon Burchard, Roger Love, and Bo Eason.

For questions about this webinar or the council program, please contact Cristina Martinez at cmartinez@cornerstoneleague.coop or 800-442-5762 ext. 6403.