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Webinar: Making Media Decisions Like an Agency

Hosted by: Marketing & Business Development Council

Date:  Wednesday, May 15, 2019
Time: 10:00 a.m. - 11:00 a.m. CDT


Do you often feel like your media decisions are made based on who is the most aggressive sales person? Do you get overwhelmed by the changing media landscape of digital options, including YouTube, geo-fencing, and pixel tracking?

During this webinar, we will look at the latest research on how consumers are using media, which mediums it may be time to let go of, and how to prioritize to ensure you are getting the right media mix for your credit union. The session will focus on:

  • Ratios for a good media budget, based on the size of your credit union;
  • Tactics that it may be time to retire;
  • A good media mix for a mid-size credit union; and
  • What mediums Americans are using the most and the least.


Marketing & Business Development Council Members: FREE
Non-Marketing & Business Development Council Members:
(includes 2019 Marketing & Business Development Council membership)

Presenter -  Holly Arter

Holly Arter

Holly Arter is a marketing consultant and partner at Braid Creative, an agency that helps businesses and organizations adapt their marketing efforts and media dollars into marketing trends – from engaging with millennials and social media, to tapping into their best stories and their own people. She has 20 years of client and advertising agency experience with regional and national brands, from bootstrap budgets to budgets in excess of $150 million. Arter facilitates planning sessions with leadership and management teams, helping them better articulate their focus, understand their dream member, and plot a vision-driven path to get there.

For questions about this webinar or the council program, please contact Cristina Martinez, CU Relations Administrative Assistant at (800) 442-5762, ext. 6403 or