Hosted by: Accounting & Finance Council
Date: Tuesday, June 18, 2019
Time: 2:00 p.m. - 3:00 p.m. CDT
Bell bottoms and mom jeans may be making a comeback, but consumer patience is not. In an era of intensifying competition, credit unions must speak to consumers the way they demand and ensure product and service delivery aligns with their expectations. Process optimization and brand alignment requires enterprisewide cooperation and communication.
In this session, you’ll learn three key ways credit unions can improve their business while thinking like the consumer.
Complimentary for all Cornerstone Credit Union League-affiliated credit unions.
Presenter - Mia Perez
Mia Perez, chief administrative officer at Louisiana FCU, has extensive experience in marketing and business development, producing award-winning campaigns with quantifiable results.
At Louisiana FCU, she has built a performance-focused enterprise, creating its first corporate scorecard. She is introducing a culture evaluation to help the organization find its Why and championing its staff.
Perez is chair of the CUNA Marketing & Business Development Council Executive Committee. In 2016, Credit Union Times named her as a Woman to Watch and Credit Union Magazine selected her as a Credit Union Rock Star.
Perez earned her bachelor’s degree in public relations from Tulane University and is a CUNA Marketing Management School graduate.
For questions about this webinar or the council program, please contact Cristina Martinez, CU Relations Administrative Assistant at (800) 442-5762, ext. 6403 or firstname.lastname@example.org.