Cornerstone League

Webinar: Strategic Planning - Think Long, Act Short

Planning is a continual process that prioritizes focus and action. It’s more than creating a to-do list for the next three years and should involve looking at the next steps to fulfill your mission and vision. More than ever, credit unions have been hailed as financial first responders. This purposeful focus will lead to better brand recognition and growth. For most credit unions, their response to the pandemic was purpose focused. The pandemic and recession are having a powerful one-two punch on our members and potential future members. Now is the time to leverage your purpose in future-focused plans to make the most of it.


Learner Outcomes

  • How environmental changes align with our current purpose, vision, mission, and values.
  • Economic scenarios that are most likely and the potential impacts of each scenario.
  • The steps we should take today to best prepare for environmental changes and scenarios during the next 18–36 months.

Who Should Attend?

Credit union staff, directors, and volunteers of Cornerstone affiliated credit unions with assets $100M and under.

Date & Time

Thursday, Aug. 25, 2022
10 - 11 a.m. CT

Presenter: Scott Butterfield 

Scott Butterfield

With more than 30 years’ experience in credit unions, Scott Butterfield, CUDE, is a trusted advisor to leaders of more than 200 credit unions throughout the United States. He understands the challenges and opportunities facing credit unions today and believes that consumers and small businesses need credit unions now more than ever. Butterfield delivers more than best practices. His experience is hands-on, working with credit unions to develop and manage successful loan portfolios, growth strategies, business development, and community development plans.  As a thought leader, Butterfield is widely published and contributes to, CUNA’s Director newsletter and He collaborates/partners with credit union advocates including Experian, Northwest Credit Union Association, FTSI, Inclusiv, and Mark H. Smith, Inc.

Educational Investment

The Small CU Workshop is FREE to Cornerstone League member credit unions under $100M in assets.

Additional Opportunities

Cornerstone League provides valuable education and support tailored for credit unions with assets less than $100 million.

View more opportunities.


For any questions or comments, please contact Sarah Bowman at 800-442-5762, ext. 6423.