Marketing/Business Development Council

Keeping pace with the changing framework of credit union marketing continues to be challenging. With this challenge comes opportunity for credit union professionals to join the Marketing/Business Development Council. This council allows members to share best practices and build relationships with individuals that face the same workday challenges. Marketing and Business Development officers or any credit union professionals who deal with marketing and business development issues are encouraged to join this council.

You can register for this or any council by visiting My Councils.

Upcoming Events




10/07/2015 - 10/09/2015 Marketing & Business Development Conference South Padre Island, TX

Grants Available for Marketing & Business Development Conference

The Marketing and Business Development Council will be awarding grants to credit union professionals to attend the 2015 Marketing & Business Development Conference to be held October 7 through 9, 2015 at the Isla Grande Resort in South Padre Island, Texas. Cornerstone Credit Union League affiliated credit unions in Arkansas, Oklahoma, and Texas may apply for scholarship assistance for employees or volunteers whose role includes marketing, public relations, and/or business development responsibilities. Recipients must be members of the Marketing and Business Development Council.

Learn more about this grant opportunity.

NEW for 2015!

Take advantage of new breakout sessions, “Council Corners”, at the 2015 Leadership Conference. These breakouts are designed to highlight the Cornerstone Credit Union Councils and attend sessions relevant to your area of responsibility at your credit union. Come listen to industry experts discuss topics related to Marketing, Compliance, Lending, HR, Technology, Operations, and Volunteers. More details to follow on “Council Corners”.

View the Schedule

Marketing & Business Development Professional of the Year Award

The Marketing & Business Development Professional of the Year Award recognizes an individual for outstanding work in credit union marketing, communications and business development. Deadline for nominations is Friday, July 24, 2015.

Learn More

Pinnacle Awards

Recognizes innovation and dedication to championing and promoting the credit union movement. Entry deadline is Friday, July 24, 2015.

Learn More

Special Pinnacle Awards

The Cornerstone Credit Union League Marketing and Business Development Council is now accepting nominations for the Rising Star and Voyager Awards. These two separate awards are given in conjunction with the annual Pinnacle Awards to outstanding individuals who have less than five and more than ten years of credit union marketing experience.

Do you know a newcomer or long-term credit union marketing professional who deserves to be recognized? Has someone you know used their passion to propel their credit union and the movement forward? Nominate him or her for one of these awards. You can nominate anyone inside or outside of your credit union such as a peer, supervisor, employee, or any credit union marketing professional who deserves some recognition. Nominations will be accepted through Friday, August 7th.

These individual awards will be given during the Pinnacle Awards dinner presentation at the Cornerstone Marketing and Business Development Conference in South Padre, Texas, October 7-9.

Guidelines & Entry Procedures

Executive Committee

Erayne Hill
Committee: Education/Nominating
Unity One Credit Union

Secretary/Committee Lead
Shellye Carpenter
Committee: Communications
Member Source Credit Union

Committee Lead
Shelley Carlson
Committee: Education
Texas Partners Federal Credit Union

Rosalind Ross
Committee: Conference
Timberline Federal Credit Union

Cody Buchholz
Tinker Federal Credit Union

Vice Chair
Rachel Wheat-Lepchitz
Committee: Communications
Texoma Community Credit Union

Treasurer/Committee Lead
Stephen Lark
Committee: Conference
Communication Federal Credit Union

Committee Lead
Alison Wolf
Committee: Pinnacle Awards/Nominating
FAA Credit Union

Suzette Warren
Committee: Communications
Cooperative Teachers Credit Union

Alida Helgerman
Border FCU

League Liaisons

Lead Council Liaison
Carla Trager
Cornerstone Credit Union League
469-385-6830 or 800-442-5762 ext. 6830

Council Liaison
Kelly Burns
Cornerstone Credit Union League
469-385-6825 or 800-442-5762 ext. 6825

Council Oversight/Liaison Supervisor
Mike Delker
Cornerstone Credit Union League
469-385-6826 or 800-442-5762 ext. 6826

Council Liaison
Jon Gorman
Cornerstone Credit Union League
469-385-6412 or 800-442-5762 ext. 6412

Council Membership/Tech Support
Cristina Martinez
Cornerstone Credit Union League
469-385-6403 or 800-442-5762 ext. 6403

Training & Events Liaison
Corina Balsells
Cornerstone Credit Union League
469-385-6642 or 800-442-5762 ext. 6642