Explore underserved market strategies at Growth and Engagement Conference

Posted: Jul 15, 2019 | Author: Cornerstone Credit Union League

At Cornerstone Credit Union League’s 2019 Growth & Engagement Conference (formerly the Marketing & Business Development Conference), Nov. 4–6, in Allen, Texas, you’ll learn how the financially underserved Hispanic market is a natural fit for your credit union and how to recognize nuanced differences in subgroups.

Victor Corro, CEO of Coopera Consulting, will address “Segmentation: A Key to Underserved Markets” during Tuesday’s Breakout Sessions. Corro will describe how many similarities exist among the U.S. Hispanic subgroups and the marked differences. He’ll discuss how to recognize the nuanced differences and define four segmentation strategies. To be effective, your outreach must include variables such as ethnicity, country of birth, and the level of acculturation needed.

2019 Pinnacle Awards deadline is approaching
The Pinnacle Awards recognize all areas of marketing, public relations, and business development. The submission entry dates are June 3 to July 15. Entries submitted and payments postmarked after July 15 will be subject to a late fee. To be considered, all Pinnacle entries must be submitted and postmarked on or before July 31. For more information, visit the Pinnacle Awards website.

Nominate Marketing and Business Development Professional of the Year
The Marketing and Business Development Professional of the Year award recognizes an individual for outstanding work in credit union marketing, communications, and business development. To be eligible for this award, the nominee must be from a League-affiliated credit union and a paid credit union employee. Forms are available on the Cornerstone website. Nominations are due by Wednesday, Aug. 28. Email completed nomination forms to Brandon Walker at bwalker@cornerstoneleague.coop, or fax them to 469-385-6426.

Recipients of the Pinnacle Awards and Marketing Business Development Professional of the Year will be recognized during the Pinnacle Awards Champagne Reception. The cost for attending this reception is included in your registration fee. Additional tickets are available for $40 each.

2019 Growth & Engagement Conference
Nov. 4–6, 2019
Early bird rate deadline: Sept. 27
The New Delta Marriott Dallas-Allen
777 Watters Creek Blvd.
Allen, TX 75103
Room rate deadline: Oct. 7

Things to do in Allen
Named one of the best large communities to live in in Texas, Allen is small enough to feel like home yet big enough to support its reputation as a great tourist destination. If you’re looking to commune with nature, you can explore more than 60 miles of paved hike and bike trails. If shopping is your passion, check out the 100 outlet stores at Allen Premium Outlets or visit unique boutiques at Watters Creek at Montgomery Farm, and with more than 250 restaurants to choose from, you can find any type of food you’re craving or experience more local flavors.

For more information, contact Experiences & Events Manager Lori Schirpke-Jordan at 800-442-5762, ext. 6639, 469-385-6639, or lschirpke-jordan@cornerstoneleague.coop.