CU4Kids introduces digital fundraising tool
Posted: Jun 20, 2019 | Author:
Digital fundraising reaches members where they engage.
Credit Unions for Kids is introducing a new tool to help credit unions raise more money, engage more members, and help more kids undergoing medical treatment at local Children’s Miracle Network Hospitals: “Give on the Go” digital fundraising.
This new add-on tool enables credit union members to make on-screen donations when accessing their accounts on mobile banking, online banking, and online bill pay. The tool is easy to implement, easy to use, and available free of charge to credit unions participating in CU4Kids campaigns.
Why go digital?
According to an ABA/Morning Consult survey, seven in 10 consumers now access their accounts most often via digital channels. By meeting members where they currently engage, “Give on the Go” can reach members more frequently.
Although the campaign is just beginning its rollout, a few CU4Kids credit unions tested digital donation tools and experienced immediate results. Wescom Credit Union raised $19,692 for CMN Hospitals in the first three weeks.
Desert Financial Credit Union raised $148,000 for CMN Hospitals since it added a “round up” donation feature to its online bill pay. Overall, digital fundraising has increased the credit union’s donations by 45 percent.
Find out how to get started with CU4Kids’ new digital fundraising by contacting Nick Coleman, Credit Union for Kids manager at Children’s Miracle Network Hospitals, at ncoleman@cmnhospitals.org.
Source: Credit Union for Kids
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