Attend May 15 Webinar: Making Media Decisions Like an Agency

Do you often feel like your media decisions are made based on who is the most aggressive sales person? Do you get overwhelmed by the changing media landscape of digital options, including YouTube, geo-fencing, and pixel tracking?

Hosted by the Marketing & Business Development Council, this webinar will walk you through the latest research on how consumers are using media, which mediums to let go of, and how to prioritize to make sure you’re getting the right media mix for your credit union.

 The session will focus on:

• Ratios for a good media budget, based on the size of your credit union;
• Tactics that it may be time to retire;
• A good media mix for a mid-size credit union; and
• What mediums Americans are using the most and the least.

Webinar: Making Media Decisions Like an Agency
Date: Wednesday, May 15, 2019
Time: 10 – 11 a.m. CDT
Register and get more information.

Presenter Holly Arter, partner, Braid Creative

Holly Arter is a marketing consultant and partner at Braid Creative, an agency that helps businesses and organizations adapt their marketing efforts and media dollars into marketing trends – from engaging with millennials and social media, to tapping into their best stories and their own people. She has 20 years of client and advertising agency experience with regional and national brands, from bootstrap budgets to budgets in excess of $150 million. Arter facilitates planning sessions with leadership and management teams, helping them better articulate their focus, understand their dream member, and plot a vision-driven path to get there.

Cost

• Complimentary for Council Members
• $25 for Non-council Members (includes 2019 Marketing & Business Development Council Membership)

Questions?

For questions about this event or Cornerstone Councils, contact Cristina Martinez at cmartinez@cornerstoneleague.coop or 800-442-5762, ext. 6403.