UFCU names new EVP – member experience

University Federal Credit Union, Austin’s largest locally owned financial institution, has named Michael Crowl as executive vice president of member experience. In this newly created role, he will lead UFCU teams in executing on the organization’s overarching mission to connect in meaningful ways with members, simplify how members interact with UFCU, and empower them to achieve financial health. He will provide executive level oversight of all lending, retail operations, insurance services, wealth management, digital banking, and payments functions.

“We are thrilled to promote Michael into this role,” said UFCU President Tony Budet. “He has proven to be an authentic and integral leader that provides tremendous value to our members. He always begins by assessing what’s best for members and collaborating to develop solutions that benefit them. As a strategic visionary, Michael is ideally suited to lead and fully leverage our unique purpose as a positive agent of change for members, employer groups, and the communities we serve.”

In his 13 years with UFCU, Crowl has played a crucial role in the credit union’s organizational and financial leadership. Most recently, he served as senior vice president of planning and execution and chief financial officer. Earlier this year, the Austin Business Journal named him "Best CFO of 2018" in the nonprofit business category. He holds a bachelor’s degree in finance and an MBA, both from the University of Houston-Clear Lake. In addition, he is a certified public accountant and holds a credit union development education certification through the National Credit Union Foundation.

About UFCU
As a member-owned, not-for-profit financial cooperative, UFCU is passionate about changing lives and strengthening communities. With more than 251,000 members in Central Texas and Galveston County and assets under management exceeding $2.9 billion, UFCU offers a variety of products, services, and education programs to empower members in achieving financial health. To learn more, visit UFCU.org.