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Pinnacle Awards presented to top-achieving credit unions for marketing efforts

by Cornerstone Credit Union League | Nov 07, 2019

At the Cornerstone Growth and Engagement Conference held earlier this week, the Marketing and Business Development Council honored the 2019 Pinnacle Award winners, recognizing credit unions and their staff for their special skills, innovation, time, and resources in more than 20 categories from advertising campaigns to social media and everything in-between. The award winners were selected by a diverse panel of judges based on the achievements of the campaigns.

Marketing & Business Development Council
The Marketing and Business Development Council Executive Committee celebrates during the Pinnacle Awards Champagne Reception. Pictured from left are (front row) Alyssa Guillory, Unity One CU; Patricia Cunningham, Red River FCU; Rae Oakes, Kelly Community FCU; and Rachel Pigman, Neighborhood CU; (back row) Kelley Stark, GENCO FCU; Stephen Lark, Communication FCU; and Matt Horton, Cooperative Teachers CU. Not pictured are Kristy Viravong Portis, Tinker FCU and Lauren McKechnie, Texoma Community CU.

Tinker Federal Credit Union earned the Best in Show Award for its social media entry.

Pinnacle Awards - Best in Show
Tinker Federal Credit Union earns the Pinnacle’s Best in Show Award for its social media campaign. Rachel Pigman (left), Neighborhood CU, presents the award to Nicole Emmons with Tinker FCU.

The following credit unions received Pinnacle Awards:

Credit Union

Award Category

Alcoa Community FCU

Brand Awareness, Complete Campaign, Outdoor Advertising, Retail Merchandising, Social Media

BP FCU

Newsletter

Communication FCU

Membership Marketing, Outdoor Advertising

Cooperative Teachers CU

Annual Reports

Cy-Fair FCU

Print Advertising

Education First FCU

Complete Campaign, Website/Landing Page

GENCO FCU

Card Design, Direct Mail, Social Media

Houston Highway CU

Financial Education, Logos, Print Advertising, PR/Community Involvement

Neches FCU

Brand Awareness, Direct Mail, Outdoor Advertising, PR/Community Involvement, Retail Merchandising, Segmented/Targeted Marketing, TV Advertising

Neighborhood CU

Logos

People's Trust FCU

Membership Marketing, Special Events

Red River FCU

Annual Reports, Financial Education, Newsletter, Social Media

Southwest Financial FCU

Direct Mail, Segmented/Targeted Marketing

Tarrant County's CU

Annual Reports, Internal Marketing, Special Events

Tinker FCU

Business/SEG/Community Development, Complete Campaign, Financial Education, Retail Merchandising, Social Media

True Sky CU

Digital Marketing

TTCU FCU

Direct Mail, Newsletter, Special Events, TV Advertising

Union Square CU

Business/SEG/Community Development, Brand Awareness, Complete Campaign, Digital Marketing, Internal Marketing, Membership Marketing, Outdoor Advertising, Retail Merchandising, Segmented/Targeted Marketing, Special Events, TV Advertising, Website/Landing Page

Unity One CU

Financial Education, Logos, PR/Community Involvement

Cornerstone Credit Union League offers its sincere thanks to the credit unions and employees who participated, and we are pleased to congratulate these distinguished award winners.