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Learn how to stand out and differentiate your CU at the Growth and Engagement Conference

by Carrie Buchholz | Jul 11, 2019

Learn how to make your credit union stand out and how to differentiate your products and services at the Cornerstone Credit Union League’s 2019 Growth & Engagement Conference (formerly the Marketing & Business Development Conference), Nov. 4 – 6, in Allen, Texas.

By attending, you’ll:

  • Learn how to innovate your marketing and business development;
  • Network with the best and the brightest in credit union marketing and business development;
  • Discover the hottest trends, new ideas, and fresh perspectives from industry experts, as well as your peers; and
  • Identify products at the vendor fair that could make your job easier.

In a general session on Tuesday, you’ll hear business growth speaker Larry Mersereau,mersereau CTC, PromoPower, discuss “STAND OUT! Differentiate or Disappear.” In this interactive session, you’ll take a hard look at differentiation (on a limited budget) in a crowded marketplace. This session will help you gather ideas for strategy, copy, and design that you can use immediately to stand out online, in social media, and in print. You don’t want to miss this informative session.

2019 Pinnacle Awards accepting entries
The Pinnacle Awards recognize all areas of marketing, public relations, and business development. The submission entry dates are June 3-July 15. Entries submitted, and payments postmarked after July 15 will be subject to a late fee. To be considered, all Pinnacle entries must be submitted and postmarked on or before July 31. For more information, visit the Pinnacle Awards website.

Nominate Marketing and Business Development Professional of the Year
The Marketing and Business Development Professional of the Year award recognizes an individual for outstanding work in credit union marketing, communications, and business development. To be eligible for this award, the nominee must be from a League-affiliated credit union and a paid credit union employee. Forms are available on the Cornerstone website. Nominations are due by Wednesday, Aug. 28. Email completed nomination forms to Brandon Walker at, or fax them to 469-385-6426.

Recipients of the Pinnacle Awards and Marketing Business Development Professional of the Year will be recognized during the Pinnacle Awards Champagne Reception. The cost for attending this reception is included in your registration fee. Additional tickets are available for $40 each.

Vendor Fair
On Tuesday, Nov. 5, you can mingle with credit union growth and engagement professionals, as well as product and service providers. By visiting with each vendor, you can explore the value they bring to you and your credit union.

2019 Growth & Engagement Conference
Nov. 4-6, 2019
Early bird rate deadline: Sept. 27
The New Delta Marriott Dallas-Allen
777 Watters Creek Blvd.
Allen, TX 75103
Room rate deadline: Oct. 7

For more information, contact Experiences & Events Manager Lori Schirpke-Jordan at 800-442-5762, ext. 6639, 469-385-6639, or