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Communicating the Credit Union Difference

Those of us within the credit union movement understand the impact credit unions have on their members. It is becoming vital that we learn to communicate the credit union difference and how we can uniquely serve our communities.

Cornerstone is providing the following resources to guide our credit unions in promoting that difference:

Open Your Eyes Campaign

As a value to the credit unions we serve, Cornerstone Credit Union League offers up this online marketing tool kit to assist you in your efforts to acquire and retain members.

Access the Tool Kit

CU Social Good

On CU Social Good you will find “good news” stories of credit unions and credit union people being involved in their communities – helping charities, volunteering, promoting financial literacy, providing scholarships, and supporting people and planet over profit. We welcome you to contribute stories from your credit union, to comment on stories, share on social media, and engage in discussion about how credit unions can and do help people and their communities.

Visit CU Social Good

Credit Unions Care

The Credit Unions Care Campaign increases visibility and awareness by illustrating the many ways credit unions give back. It's a great opportunity for communities to understand that "people helping people" is not only a philosophy but the way credit unions do business.


Seven Cooperative Principles

The Seven Cooperative Principles are a set of fundamental values and philosophies that guide credit unions and cooperatives in equality, fairness, and mutual self-help. While they have been updated from their original form, many credit unions use the Seven Cooperative Principles as part of their mission to serve their members; and they communicate these principles to members as a strategic differentiator.

More Information & Materials