Our Hispanic Outreach initiative, known as Juntos Avanzamos (Together We Advance), has the simple goal of identifying member credit unions that have a true passion for serving the Hispanic market, while empowering them to be more successful.
The Juntos Avanzamos program has been made possible by the Community Investment Fund (CIF) - specifically, the Richard L. Ensweiler Fund, which was created by the Cornerstone Credit Union Foundation. This fund was established in honor of Mr. Ensweiler for his deep commitment and passion to the Hispanic Outreach Program - an initiative that empowers credit unions to better serve this underserved group.
Credit unions looking to implement Hispanic Outreach are eligible for a CU Development Grant through the Cornerstone Credit Union Foundation. To learn more about the grant program, visit the Cornerstone Credit Union Foundation website.
According to U.S. Census, the nation's minority population is steadily rising and now makes up 35 percent of the United States, advancing an unmistakable trend that could make minorities the new American majority by midcentury. As white baby boomers age past their childbearing years, younger Hispanic parents are having children - and driving U.S. population growth. Four states now have minority populations that exceeded 50 percent. Considering the size of the minority population, and in particular the size of the Hispanic market, there is no question that credit unions can find significant growth by effectively offering their services to the Hispanic population.
If your credit union is interested in participating in the Juntos Avanzamos program, the first step is to complete the online interest form. Once the completed form is received, you will be contacted by a Cornerstone Credit Union League representative.
Apply for Designation
Cornerstone affiliated credit unions have access to documents that serve as a valuable tool in reaching the Hispanic community. Cornerstone commissioned Iowa-based Coopera Consulting to develop a Hispanic Advisory Toolkit to help credit unions organize and run an advisory group. Credit unions also have access to a marketing plan that will assist in effectively communicating to Hispanic groups.
Juntos Avanzamos Credit Unions
If you are a Juntos Avanzamos credit union, you have access to the toolkit. This provides you with logos and marketing materials, as well as the Hispanic Advisory Group toolkit.
Access the Toolkit
Connect & Share
The Cornerstone Credit Union League has created a forum to provide a platform for credit unions to share best practices in serving their Hispanic market. We encourage credit unions to take advantage of this opportunity to share ideas, as well as challenges.
Visit the Forum