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“Most battles are won before they are ever fought.”

This quote, made famous by WWII General, George S. Patton, captures the idea behind ROAR.

What is ROAR?

ROARROAR is the Cornerstone Credit Union League’s initiative for grassroots and PAC support that stands for Ready, Organize, Activate, and Respond.  Simply put, it is an advocacy program that helps us raise our influence.

While we often boast of "millions of credit union members ready to respond" the reality is that unless we can back it up with real grassroots action, our efforts ring hollow.  It is for this reason that we urge you to join ROAR.

  • Be “Ready” by staying informed on political issues affecting credit unions.
  • Get “Organized” by identifying credit union staff, board members and members who are willing to become politically active.
  • “Activate” when alerted by your League to take action on a critical legislative or regulatory issue, and contact those individuals you identified in the “organize” stage.
  • Finally, “Respond” by contacting your lawmakers via emails; phone calls; or personal visits.  This also includes submitting comment letters on key regulatory issues.

How does my credit union sign up for ROAR? 

The credit union CEO should complete the CEO Commitment form. This will add your credit union to the “ROAR” list.

What are the steps involved to be a ROAR credit union?

Join the Army of Advocates.
 Identify employees, volunteers, and members who are interested in becoming more involved in advocacy.  

Sign up for Payroll Deduction.
 Back Your PAC. For as little as $1 per week you can make a difference in the credit union movement. 

Enroll in MAP.
 The Member Activation Program (MAP) gets your members engaged in credit union advocacy. We provide plug-and-play content, you deliver the content to members, and your members discover ways to play a role in the future of their credit union.

How does this benefit my credit union?

We all know credit unions are highly regulated by both the state and federal government. That means changes in laws and regulations can have a big impact on operations, the bottom-line and, most importantly, our ability to serve our members.

So, if you want to have a say in your own affairs, and don’t want to let others (banks?) control your fate, it only makes sense to become politically engaged.

For questions about ROAR contact April Krause at or call 800-442-5762 ext. 6487.