CUNA has partnered with credit unions on an extensive research project to better understand the impact of advocacy-related communications. Surveying over 70,000 credit union members in 2014, we found that advocacy communications not only succeed in activating CU members but also increase members’ loyalty bond with their credit union.
Visit the CUNA website to learn more about this program.
Not only is this an advocacy tool, it’s a way to educate your members on the credit union difference.
Advocacy communications make members feel more connected to your credit union.
82% of members are more inclined to do business with your credit union after receiving advocacy communications.
Selfâdescribed credit union “members” view credit unions 89% more favorably than banks.
"Engaging members to advocate for our credit unions is important. Often our elected representatives don’t realize the impact of regulations on our members and community yet they will be voting for or against those measures. There is greatness in numbers and real voices. Our members can make a positive impact for common sense regulations and similar initiatives for all credit unions by making their voices heard because our elected officials will pay attention."
Crystal Long, CEO, GECU
Skyward CU
South Texas FCU
Southland FCU
Southwest 66 CU
Southwest Financial FCU
Space City CU
St. Louis Community CU
Star of Texas CU
Success FCU
Tarrant County's CU
TelComm CU
Texans CU
Texas Assn of Professionals FCU
Texas People FCU
Texoma Community CU
The People’s FCU
Tinker FCU
Together CU
True Sky CU
Truity CU
TruService Community FCU
TTCU FCU
Tyler City Emp CU
UARK FCU
United Consumers CU
United CU
United Texas CU
University FCU
UP Arkansas FCU
Vantage CU
Wellby Financial
WEOKIE FCU
WesTex Community CU
Wheat State CU
White Eagle CU
Wichita FCU
Windthorst FCU