CUNA has partnered with credit unions on an extensive research project to better understand the impact of advocacy-related communications. Surveying over 70,000 credit union members in 2014, we found that advocacy communications not only succeed in activating CU members but also increase members’ loyalty bond with their credit union.
Visit the CUNA website to learn more about this program.
Not only is this an advocacy tool, it’s a way to educate your members on the credit union difference.
Advocacy communications make members feel more connected to your credit union.
82% of members are more inclined to do business with your credit union after receiving advocacy communications.
Self‐described credit union “members” view credit unions 89% more favorably than banks.
"I've communicated with my membership on multiple occasions and have only received positive feedback on the way we engage with them using MAP. Research shows that credit union members who receive these types of messages from their credit union CEOs actually become more loyal members, and that seems to hold true for us as well. Not only does MAP provide an avenue to communicate our advocacy message, but we have found it’s also a great educational tool.”
- Angela McCathran, CEO, People's Trust FCU
"Engaging members to advocate for our credit unions is important. Often our elected representatives don’t realize the impact of regulations on our members and community yet they will be voting for or against those measures. There is greatness in numbers and real voices. Our members can make a positive impact for common sense regulations and similar initiatives for all credit unions by making their voices heard because our elected officials will pay attention."
- Crystal Long, CEO, GECU