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Tanya Dittberner
Director of Communications & Media Relations
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Resources expands offerings to include full range of marketing services

Aug 5, 2020, 08:00 AM by Cornerstone League

Credit Union Resources, Inc. is going the extra mile for its member credit unions. The organization has partnered with The BA Group to offer marketing services, exclusively for credit unions, whether they need help with their strategic planning, call for an extension of their marketing departments, or require a full marketing team. The BA Group can tailor its services to fulfill their needs.

“By signing on The BA Group as a value-added service provider, we have aligned our strategy to offer a full range of marketing services,” said Jeff Phillipich, product & business development vice president. “Not only that, but The BA Group has a deep understanding of our industry and only serves credit union clients.”

The BA Group consists of credit union marketing professionals who help credit unions create and sustain successful brands and marketing efforts. BA knows what it takes to run a successful credit union marketing department, helping clients with strategy, planning, design, execution, and reporting.

“We’re excited to partner with Credit Union Resources,” said The BA Group President Terrill Herbig. “We can offer marketing services to help credit unions of all sizes with services from branding, strategy, and execution to analytics, social media, and advertising.”

About Credit Union Resources, Inc.
Credit Union Resources is a service corporation that provides industry-leading solutions and expertise to credit unions across the country. Credit Union Resources is a part of the Cornerstone Credit Union League, a regional trade association representing the interests of credit unions in Arkansas, Oklahoma, and Texas. For more information, visit curesources.coop.

About The BA Group
The BA Group lives by the credit union credo of “people helping people,” only at BA, credit unions are its people. With more than 70 years of combined credit union experience, the company works with credit union service organizations and various credit union vendors every day, all day. The BA Group knows credit unions; its team of experts knows marketing; and the company knows credit union marketing. For more information, visit thebagroup.com
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