Good News for Credit Unions—and Consumers

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According to the J.D. Power 2025 U.S. Credit Union Satisfaction Survey, released April 1, credit unions are doing a great job on their core focus of delivering competitive rates and driving very high levels of member satisfaction, loyalty, and brand advocacy.

“Top-ranked credit unions perform significantly better than banks in trust-related actions such as supporting members and providing convenience,” said Dann Allen, senior director of banking and payments intelligence, for J.D. Power. “While digital is a risk for the industry, the study shows that many credit unions are overcoming that challenge.”

The survey noted that overall credit union satisfaction is 74 points higher than banks. Credit unions outperformed their bank counterparts across all dimensions measured, including trust, people, and problem resolution.

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