Fueling the Next Generation of Membership Growth

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Attracting younger members is key for leaders who want to extend their credit union’s reach among consumers, expand their financial service offerings, and boost their market competitiveness.

Our interest in engaging younger audiences isn’t just limited to the marketplace. We compiled content in the latest Perspectives magazine geared toward developing the next generation of credit union leaders. The more we learn about younger consumers’ purchasing behaviors and financial goals, the more likely credit unions’ products and services can meet their needs. Cornerstone’s sponsorship of Filene Research Institute’s Center of Excellence and its Next Generation of Membership Growth initiative is partly fueled by this concept.

While retirement may be an abstract daydream for many of us, it’s important to plan. Check out Perspectives, and get tips on developing your next generation of leaders in “Bench Depth Strategies for Succession Planning.”