NCUF announces strategic reorganization and a new director role

The National Credit Union Foundation on Monday announced a strategic reorganization to accelerate its mission of promoting financial well-being for all.

The charitable arm of the U.S. credit union movement said the move is designed to align its core outputs more effectively with the needs of the 166 million people in the country considered financially unhealthy. Those core outputs include:

• education programs such as the Development Education program and Exploring Why^TM workshops
• its grant program that supports scalable initiatives
• and its events and speaking strategy, including the CU FinHealth^TM conference
  

The Foundation has also created a new FinHealth director position to oversee the collaborative outputs of the FinHealth Fund and the Foundation’s ongoing work to create financial well-being for all. Applications for the role are being accepted on the Foundation’s website.

“The Foundation has been championing financial well-being for all for a long time,” said Executive Director Gigi Hyland. “Through our outputs, we have successfully ignited an understanding of what true financial well-being looks like across the credit union movement. We have created and curated examples of excellence to inspire our peers and partners to integrate financial health as a strategic imperative. Now we are responding to the needs of the credit union movement to maintain—and increase—this momentum.

“This strategic reorganization will amplify the potential and realized impact of the National Credit Union Foundation. By doing so, we hope to partner more deeply with more credit unions to improve financial well-being for all.”

As part of the reorganization, Foundation Director of Programs and Impact Chad Helminak has been named chief impact officer. In his new role, Helminak will lead the strategic execution and future state of Foundation programs, products, and grants to ensure all areas are aligned in purpose, focus, and impact.

Helminak will also oversee the Foundation’s marketing and communications function and take a leadership role in the successful management and delivery of the three key initiatives of the FinHealth Fund.

“The Foundation is uniquely positioned to provide a number of vital and necessary services to the credit union movement,” said Helminak. “The system looks to us for leadership on leveraging the cooperative principles to improve financial well-being for all, for resources that support a mission-driven culture of service, and, as a touchstone for all credit unions, a connector and catalyst for change.

“We recognized the need to give ourselves greater opportunity to meet and exceed those expectations and to unify a very small but mighty team around one core concept: impact.”

In other moves, Tobi Weingart, the Foundation’s education program manager, has been promoted to program director and will have greater responsibility for the development and execution of the Foundation’s core education platforms.

Maggie Wolff, development education manager, has been promoted to senior manager, products, and will be responsible for the ideation, development, and life cycle of the Foundation’s proprietary solutions.

In addition, Jenni Speth is now senior manager, engagement.