Helping Heart

United CU supports Foundation and has a little fun

Posted: Jan 27, 2021 | Author: Cornerstone League
community outreach  Foundation 

In Tyler, Texas, the staff at United Credit Union is always looking for ways to have fun with their members and find new ideas for giveaways. At the end of the year, the credit union promoted a “Kick 2020 to the Curb” campaign, giving away SWAG bags full of credit union goodies and Cooking with Cornerstone cookbooks.

“The idea for our end-of-year drawings came from a cookbook—the Cornerstone Foundation cookbook, that is,” said Sherri McElyea, president of United Credit Union. McElyea serves as an ambassador for the Foundation with the Tyler Area Chapter of Credit Unions and encouraged credit unions to submit recipes and preorder cookbooks.

McElyea appreciates all that the Foundation offers, particularly as a small credit with $28 million in assets. “The help provided over the years [by the Foundation] has been invaluable in the form of grants for educational development, audit costs, and equipment, and that is just a small part of the incredible support they provide,” she said. “So, when the opportunity came to meld our love for fun member activities with supporting the Foundation, it was a win-win for all.”

In addition to member giveaways, McElyea gifted each of the credit union’s seven employees with a cookbook of their own.

“I encourage all credit unions, large and small, to order cookbooks today and give them to your staff or members,” said McElyea.

She added, “Our culture is extremely important to us. We talk every day about our core values and goals and then try to make that the focus of our daily interactions with members. Two of our core goals are ‘to have fun’ and ‘value our members,’ and I think we nailed it.”

United CU supports Foundation


About United Credit Union
A small group of postal employees came together to form a financial cooperative to serve the needs of postal employees in the Texas counties of Smith, Upshur, Van Zandt, and Wood. In 1932, their dream became a reality, and United Credit Union began operations in the basement of the Tyler post office. Over the years, the credit union has strategically added fields of membership, including federal employees, Smith County, and portions of Wood and Van Zandt counties, to bring its hometown approach of service to a larger group of East Texas.


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