We all know credit union leagues, networks, and foundations step up their game for credit unions whether there’s a crisis or not. In this interview, host Mike Lawson talks with Baylor Healthcare System Credit Union CEO Andy Reed about how the Cornerstone Foundation stepped up for their credit unions, covering the expense for their employees to become Certified Credit Union Financial Counselors (CCUFCs) as part of the Foundation’s Pandemic Response Strategy.
As a result, Reed says that his employees are better prepared to handle members who may be in financial trouble and possibly prevent them from a crisis of their own. Ultimately, the Financial Counseling Certification Program (FiCEP) adds value to the credit union, allowing it to act as a true financial resource for members, as delinquencies will start to percolate due to COVID-19 relief running out.
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