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A+ Federal, Kemba, and Michigan Educational CUs Sign with CUNA Mutual AdvantEdge Analytics
Friday, January 19, 2018 6:25 AM

Credit Unions Look to Use Advanced Analytics to Improve Member Experience

CUNA Mutual AdvantEdge Analytics has announced that three credit unions will partner with AdvantEdge Analytics to build their advanced analytic platforms and services to gain better member insights. The credit unions are A+ Federal Credit Union, with $1.3 billion in assets, headquartered in Austin, Texas; Kemba Credit Union with $860 million in assets, headquartered in Cincinnati, Ohio; and Michigan Educational Credit Union, with $800 million in assets, headquartered in Plymouth, Mich.

“AdvantEdge has the analytics capabilities to help guide our member service, providing us with the tools and strategies that will help us know our members better,” said Kerry Parker, CEO of A+ Federal. “Our organization can take the next steps necessary to address challenges, like member churn, to build a better member engagement and unlock even better member services.”

“We are excited to work with AdvantEdge Analytics to help us anticipate our members' wants and needs,” said Dan Sutton, president of Kemba. “By predicting member behaviors, we will be able to offer them the right products and services at the right time.”

“AdvantEdge has the technology, strategy, and scale to help us take our data capabilities to the next level cost-effectively,” said Michigan Educational President and CEO Robert Sandercock. “We are looking proactively to take on the challenges of the next generation of financial services and to meet our members’ growing financial needs in the years ahead.”

These credit unions will focus on gaining operational excellence by means of the AdvantEdge Analytics’ data management platform, while leveraging the company’s insight activation services to improve reporting, performance management, and member experience.

“Our credit union partnerships are building greater momentum towards an industry-wide platform for advanced analytics,” said Tim Peterson, president of AdvantEdge Analytics. “By giving credit unions better insights into their members’ needs, we are working together to identify new growth opportunities and create technology solutions that support their members’ financial security.”

As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry leading integrated suite of software tools and execution services. The company is focused on building scale, better member intelligence, and accelerated analytics adoption to help credit unions strengthen market share and build long-term growth.

For more information, please visit

About A+ Federal Credit Union
A+ Federal Credit Union (A+FCU) was founded in 1949 by 50 Austin, Texas teachers. Over 65 years later, A+ FCU has 135,000 members that include not only educators, students, and their families, but other members of the community as well, over $1.3 billion in assets and 22 branches. A+FCU continues to have close relationships with local schools and provides free financial education, curricula for educators, engaging financial education presentations for students, real-life money management simulations for youth, high school branch locations, and unique financial products designed for teachers. Learn more at

About Kemba Credit Union
With over 80 years of progress and growing, Kemba Credit Union offers an unmatched financial experience. Kemba serves more than 93,000 members and 800 companies, with 11 branches in the Greater Cincinnati area. For more information visit

About Michigan Educational Credit Union
Michigan Educational Credit Union (MECU) was founded in 1942 to serve the ever-changing financial needs of the growing numbers of its member owners. Today, MECU serves more than 50,000 members, with assets of $800 million and 6 branches. MECU helps its members get more out of their finances by offering higher rates on deposits, lower rates on loans and fewer service fees. What’s more, MECU offers home banking and mobile banking online services so that their members can manage their finances whenever they want and from wherever they are. For more information, go to

About CUNA Mutual AdvantEdge Analytics, LLC
CUNA Mutual AdvantEdge Analytics, LLC (AdvantEdge Analytics) provides comprehensive technology and data analytics services for credit unions. AdvantEdge Analytics brings together data management, visualizations, and advanced modeling into an end-to-end offering. Built on more than 80 years of commitment and experience working with credit unions and their members, AdvantEdge Analytics collaborates with credit unions to effectively harness the power of data in new and insightful ways. Information about AdvantEdge Analytics can be found at

About CUNA Mutual Group
CUNA Mutual Group is a financially strong insurance and investment company. For generations, we’ve partnered with credit union leaders to protect and grow their businesses, and help people plan, protect and invest for their future. CUNA Mutual Group offers commercial and personal insurance products; lending and payment security solutions; and retirement, investment, and marketing services. Additional information about the company can be found at CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Corporate headquarters are located in Madison, Wis.

CUNA Mutual Group is a five-star endorsed business partner of Credit Union Resources, Inc., a wholly owned subsidiary of the Cornerstone Credit Union League.