Amanda McMeans

Amanda McMeans

A credit union veteran, Amanda has over 15 years of marketing experience in credit unions and as a consultant.  She is an entrepreneur and owner of TwoScore, a firm that works exclusively with credit unions under $100 million in assets to achieve their strategic goals through marketing. While Amanda is super-passionate about helping credit unions succeed, a larger part of her vision for creating TwoScore was to develop an outlet to inspire and encourage women of all positions in the industry and help give them the tools they need to succeed in all areas of their lives.  Through this vision, she and her teammate Liz launched the InspHERation Podcast in June for women in the credit union industry and the men who love and support them.

Amanda is the recipient of many state and national awards, including the Ohio Credit Union League Cutting Edge Marketing Brilliance Award, Trailblazer 40 Below by Credit Union Times Magazine, Crash the GAC, Crash Big.Bright.Minds and she was a finalist in the 2011 CUES Next Top Credit Union Exec competition. She is a nationally-acclaimed and recognized speaker regularly speaking on marketing and leadership topics as well as those geared solely towards women in the credit union industry.

When she’s not busy helping credit unions succeed, you can find her reading history books, watching her beloved Kentucky Wildcats basketball team, trying out a gourmet recipe, shopping with her identical twin sister, or planning her next travel adventure with her husband, Mike.

Learning How to Do It All

Women put an inordinate amount of pressure on themselves to be the perfect employee, mom, daughter, wife, friend, but we often set ourselves up for failure with these unrealistic expectations.  Learning how to do it all means learning what is most important to you, having grace for yourself for the things that aren't, and asking for help when you need it.  This makes us most effective at home and at the credit union.

Building Your Tribe at the Office

Due to the influence of media, television shows and magazines, we are constantly comparing ourselves to other women and are even encouraged to tear each other down.  Empowering and supporting your female coworkers and creating a tribe of supporters at the office and mentoring future women leaders is the key to breaking the glass ceiling as well as a more rich and fulfilling professional life.  

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