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What Matters Most to Millennials?
Monday, June 20, 2016 6:35 AM

By the CUNA Mutual Group

Millennials are often described in generalizations, but this is a generation with a variety of needs. Making up 25 percent of the U.S. population, they cut across life stages with almost half being parents. And of those parents, they are almost three times more likely than non-parents to be in the market for a new home in the next year. With market indicators predicting steady loan growth, is your credit union positioned to address the needs of millennials?

What Matters Now: Insights from Millennials builds upon CUNA Mutual Group’s 2015 research, which revealed how middle-income Americans define success. This year, our research provides a deeper understanding of millennials and what matters most to them. Credit unions gain in-depth insights about the motivations, worries, and hopes of different millennial groups that will inspire them to engage and evolve with their millennial members and potential members in new and different ways.

Gain insights into the millennial market segment and their motivations, worries and hopes, by visiting Or, check-out our infographic and short video.