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What is "Kindling" Your Credit Union? Find Out at the Western States Volunteers' Conference
Tuesday, November 25, 2014 6:55 AM

International speaker, strategist, and best-selling author Jim Mathis will teach attendees how to “Kindle” their credit union during his presentation at the Western States Volunteers' Conference. 

Many factors make your members feel more empowered, just like many factors challenge the way you operate your credit union. The Kindle has changed publishing. Netflix has changed TV and home movie rental. WebMD and the Affordable Care Act have had a significant impact on the medical industry. Your credit union and member interactions have changed permanently, so you need to ensure that your members are kept engaged and know they are still important to your credit union. 

Mathis has over 35 years of experience in writing, speaking, and consulting. During his energetic interactive program, credit union leaders will learn how to combine creativity, dialogues, and stories to help improve their impact on their members. 

You'll learn how you might be punishing your members instead of rewarding them. You'll be able to answer the critical questions: What are your members' top complaints? What can you do to modify your products and services and improve your members’ experience? Learn how to “Kindle” your business and service models and how to make the most impact on your members. 

To register for the upcoming Western Volunteers Conference on Jan. 25-27 in Las Vegas, visit